行銷硏究 : Marketing research
01 Jan 2009-
About: The article was published on 2009-01-01 and is currently open access. It has received 3235 citations till now.
Citations
More filters
01 Jan 2007
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Abstract: When I hear businessmen speak eloquently about the “social responsibilities of business in a free-enterprise system”, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life. The businessmen believe that they are defending free enterprise when they declaim that business is not concerned “merely” with profit but also with promoting desirable “social” ends; that business has a “social conscience” and takes seriously its responsibilities for providing employment, eliminating discrimination, avoiding pollution and whatever else may be the catchwords of the contemporary crop of reformers. In fact they are — or would be if they or anyone else took them seriously -preaching pure and unadulterated socialism. Businessmen who talk this way are unwitting puppets of the intellectual forces that have been undermining the basis of a free society these past decades.
9,875 citations
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
2,069 citations
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
1,934 citations
Cites methods from "行銷硏究 : Marketing research"
...Confidence interval approach was used to determine the sample size (Burns & Bush, 1995)....
[...]
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
1,863 citations
TL;DR: It is proved that the method for learning sparse representations shared across multiple tasks is equivalent to solving a convex optimization problem for which there is an iterative algorithm which converges to an optimal solution.
Abstract: We present a method for learning sparse representations shared across multiple tasks. This method is a generalization of the well-known single-task 1-norm regularization. It is based on a novel non-convex regularizer which controls the number of learned features common across the tasks. We prove that the method is equivalent to solving a convex optimization problem for which there is an iterative algorithm which converges to an optimal solution. The algorithm has a simple interpretation: it alternately performs a supervised and an unsupervised step, where in the former step it learns task-specific functions and in the latter step it learns common-across-tasks sparse representations for these functions. We also provide an extension of the algorithm which learns sparse nonlinear representations using kernels. We report experiments on simulated and real data sets which demonstrate that the proposed method can both improve the performance relative to learning each task independently and lead to a few learned features common across related tasks. Our algorithm can also be used, as a special case, to simply select--not learn--a few common variables across the tasks.
1,588 citations
Cites background or methods from "行銷硏究 : Marketing research"
..., size, color, price) considered a priori, much like features used for perceptual maps, a technique for visualizing peoples’ perception of products [1]....
[...]
...In modeling users/consumers’ preferences [1, 23], there may be common product features (e....
[...]
...In modeling users/consumers’ preferences (Aaker et al. 2004; Lenk et al. 1996), there may be common product features (e.g., for cars, books, webpages, consumer electronics, etc) that are considered to be important by a number of people (we consider modeling an individual’s preferences to be a…...
[...]
...These features may be different from standard, possibly many, product attributes (e.g., size, color, price) considered a priori, much like features used for perceptual maps, a technique for visualizing peoples’ perception of products (Aaker et al. 2004)....
[...]
References
More filters
01 Jan 2007
TL;DR: When I hear businessmen speak eloquently about the social responsibilities of business in a free-enterprise system, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life as mentioned in this paper.
Abstract: When I hear businessmen speak eloquently about the “social responsibilities of business in a free-enterprise system”, I am reminded of the wonderful line about the Frenchman who discovered at the age of 70 that he had been speaking prose all his life. The businessmen believe that they are defending free enterprise when they declaim that business is not concerned “merely” with profit but also with promoting desirable “social” ends; that business has a “social conscience” and takes seriously its responsibilities for providing employment, eliminating discrimination, avoiding pollution and whatever else may be the catchwords of the contemporary crop of reformers. In fact they are — or would be if they or anyone else took them seriously -preaching pure and unadulterated socialism. Businessmen who talk this way are unwitting puppets of the intellectual forces that have been undermining the basis of a free society these past decades.
9,875 citations
TL;DR: This research attempts to clarify the semantic confusion surrounding lean production by conducting an extensive literature review using a historical evolutionary perspective in tracing its main components, and identifies a key set of measurement items.
2,069 citations
TL;DR: In this article, the authors examined the causal relationships among destination image, tourist attribute and overall satisfaction, and proposed a research model in which seven hypotheses were developed, and the theoretical and managerial implications were drawn based on the study findings.
1,934 citations
TL;DR: In this paper, a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions is analyzed in three different social media contexts, including cognitive processing, affection, and activation.
1,863 citations
TL;DR: A review of recent advances in causal inference can be found in this article, where a general theory of causation based on the Structural Causal Model (SCM) described in Pearl (2000a) is presented.
Abstract: This review presents empiricalresearcherswith recent advances in causal inference, and stresses the paradigmatic shifts that must be un- dertaken in moving from traditionalstatistical analysis to causal analysis of multivariate data. Special emphasis is placed on the assumptions that un- derly all causal inferences, the languages used in formulating those assump- tions, the conditional nature of all causal and counterfactual claims, and the methods that have been developed for the assessment of such claims. These advances are illustrated using a general theory of causation based on the Structural Causal Model (SCM) described in Pearl (2000a), which subsumes and unifies other approaches to causation, and provides a coher- ent mathematical foundation for the analysis of causes and counterfactuals. In particular, the paper surveys the development of mathematical tools for inferring (from a combination of data and assumptions) answers to three types of causal queries: (1) queries about the effects of potential interven- tions, (also called "causal effects" or "policy evaluation") (2) queries about probabilities of counterfactuals, (including assessment of "regret," "attri- bution" or "causes of effects") and (3) queries about direct and indirect effects (also known as "mediation"). Finally, the paper defines the formal and conceptual relationships between the structural and potential-outcome frameworks and presents tools for a symbiotic analysis that uses the strong features of both.
1,661 citations