“You’re not here for the right reasons!” From The Bachelorette to Instagram Influencer
TL;DR: Despite vast research on reality television (RTV) and The Bachelor (2002) franchise specifically, most scholarship focuses on its appeal or negative impact on viewers as discussed by the authors, despite the inclusion of social media.
Abstract: Despite vast research on reality television (RTV) and The Bachelor (2002) franchise specifically, most scholarship focuses on its appeal or negative impact on viewers. The inclusion of social media...
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Book Chapter•
01 Jan 2015
TL;DR: The Handbook of Television Studies as discussed by the authors charts the field of television studies from issues of ownership and regulation through to reception and consumption, examining the roles of journalists, writers, cinematographers, producers and manufacturers in the production process.
Abstract: Bringing together a truly international spread of contributors from across the UK, US, South America, Mexico and Australia, this Handbook charts the field of television studies from issues of ownership and regulation through to reception and consumption.
Separate chapters are dedicated to examining the roles of journalists, writers, cinematographers, producers and manufacturers in the production process, whilst others explore different formats including sport, novella and soap opera, news and current affairs, music and reality TV. The final section analyses the pivotal role played by audiences in the contexts of gender, race and class, and spans a range of topics from effects studies to audience consumption.
1 citations
TL;DR: In this article , the authors examined 44,052 Instagram posts by 60 male presenting and 60 female presenting vape influencers to understand how influencer gender mediates the performance of vape culture online.
Abstract: ABSTRACT The promotion of vape products on social media has been implicated in increasing rates of e-cigarette usage, particularly among youth and young adults. While research has examined overall trends in vape-related content across a number of platforms, the role that social media “influencers” play in promoting vaping and potentially augmenting this public health crisis has been insufficiently explored. The present study examined 44,052 Instagram posts by 60 male presenting and 60 female presenting vape influencers to understand how influencer gender mediates the performance of vape culture online. Our textual and visual analysis of these influencers’ posts over one year revealed significant bifurcations based on gender. Independent sample t-tests showed statistically significant gender differences in word frequency. Male-presenting influencers tended to emphasize their expertise with vape devices as technologies, while female-presenting influencers tended to focus on their own appearance. Further, factor analysis indicated six major categories of textual features, and multiple linear regression tests showed varying levels of user engagement with the different categories across both genders. Chi-square tests indicated that female-presenting influencers highlighted their own bodies in the visual content of their posts, whereas male presenting influencers often posted images of vape devices or their component parts alone. These findings suggest that gender presentation plays an important role in shaping vape influencers’ promotional tactics and vape-related content on Instagram, and also provides insights into what kinds of content receive the most user engagement. This study can therefore help inform interventions to mitigate the impact of social media vape promotion.
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Book•
01 Aug 2018
TL;DR: The authors argue that we are currently witnessing the emergence of neoliberal feminism in the USA, which is most clearly articulated in two highly publicized and widely read ‘feminist manifestos': Sheryl Sandberg's Lean In (a New York Times best-seller) and Anne-Marie Slaughter's ‘Why Women Still Can't Have It All’ (the most widely read piece in the history of the Atlantic).
Abstract: In this paper, I argue that we are currently witnessing the emergence of neoliberal feminism in the USA, which is most clearly articulated in two highly publicized and widely read ‘feminist manifestos’: Sheryl Sandberg's Lean In (a New York Times best-seller) and Anne-Marie Slaughter's ‘Why Women Still Can't Have It All’ (the most widely read piece in the history of the Atlantic). Concentrating on the shifting discursive registers in Lean In, I propose that the book can give us insight into the ways in which the husk of liberalism is being mobilized to spawn a neoliberal feminism as well as a new feminist subject. This feminist subject accepts full responsibility for her own well-being and self-care, which is increasingly predicated on crafting a felicitous work–family balance based on a cost-benefit calculus. I further pose the question of why neoliberalism has spawned a feminist rather than a female subject. Why, in other words, is there any need for the production of a neoliberal feminism, which draws ...
674 citations
TL;DR: The authors examines the phenomenon of the Instafamous phenomenon and its relationship to celebrity and tabloid culture, from Singaporean socialites showing off shoe collections to high school sophomores with ten thousand followers.
Abstract: The popular photo-sharing app Instagram has created a new breed of celebrities: the Instafamous. This essay examines the phenomenon—from Singaporean socialites showing off shoe collections to high school sophomores with ten thousand followers—and its relationship to celebrity and tabloid culture.
580 citations
TL;DR: In this article, the effects of two types of celebrities (Instagram celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy, and social presence were investigated in a randomized two-group comparison.
Abstract: The purpose of this paper is to test the effects of two types of celebrities (Instagram celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy and social presence. The proposed theoretical model consists of the celebrity type as the independent variable, social presence as the mediator and self-discrepancy as the moderator.,A randomized two-group comparison (Instagram celebrity vs traditional celebrity) between-subjects experiment (n=104) was conducted.,The results indicate that consumers exposed to Instagram celebrity’s brand posts perceive the source to be more trustworthy, show more positive attitude toward the endorsed brand, feel stronger social presence and feel more envious of the source than those consumers exposed to traditional celebrity’s brand posts. Structural equation modeling (Mplus 8.0) and bootstrap confidence intervals indicate that social presence mediates the causal effects of celebrity type on trustworthiness, brand attitude and envy. Multiple regression analyses reveal the moderating effects of appearance-related actual–ideal self-discrepancy.,Ultimately, managerial implications for social media marketing and Instagram influencer-based branding are provided. From the perspective of marketing planning, the findings speak to the power of influencer marketing as an effective branding strategy.,The paper discusses theoretical implications for the marketing literature on celebrity endorsements.
315 citations
TL;DR: In the context of the widespread individualization of the creative workforce, various genres of social media production have emerged from the traditionally feminine domains of fashion, beauty, and sport as mentioned in this paper.
Abstract: Against the backdrop of the widespread individualization of the creative workforce, various genres of social media production have emerged from the traditionally feminine domains of fashion, beauty...
315 citations
TL;DR: This article revisited the notion of "postfeminism" ten years after its formulation in critical terms as a sensibility characterising cultural life, and argued that postfeminism has tightened its hold upon contemporary life and become hegemonic.
Abstract: This paper revisits the notion of ‘postfeminism’ ten years after its formulation in critical terms as a sensibility characterising cultural life. The paper has two broad aims: first to reflect upon postfeminism as a critical term – as part of the lexicon of feminist scholarship - and secondly to discuss the current features of postfeminism as a sensibility. The first part of the paper discusses the extraordinary uptake of the term, and considers its continuing relevance in a changed context marked by deeply contradictory trends including the resurgence of interest in feminism, alongside the spectacular visibility of misogyny, racism, homophobia and nationalism. I document a growing attention to the specificities of postfeminism, including attempts to map its temporal phases, its relevance to place, and intersectional developments of the term. The second part of the paper examines the contours of the contemporary postfeminist sensibility. I argue that postfeminism has tightened its hold upon contemporary life and become hegemonic. Compared with a decade ago it is much more difficult to recognise as a novel and distinctive sensibility, as it instantiates a common sense that operates as a kind of gendered neoliberalism. It has both spread out and intensified across contemporary culture and is becoming increasingly dependent upon a psychological register built around cultivating the ‘right’ kinds of dispositions for surviving in neoliberal society: confidence, resilience, and positive mental attitude. Together these affective, cultural and psychic features of postfeminism exert a powerful regulatory force.
288 citations