Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory
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Cites background or methods or result from "Young travelers' intention to behav..."
...…of previous work employing the VBN to explore tourists’ PEB has focused on explaining tourists’ intent to choose green accommodations specifically (e.g. Choi, Jang, & Kandampully, 2015; Han, 2015), or a single dimension of intent to mitigate environmental impact (e.g. Kiatkawsin & Han, 2017)....
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...Han (2015), in a study of tourists’ PEB, tested an integrated model including variables from both the TPB and the VBN. Similarly, Kiatkawsin and Han (2017) tested a model merging expectancy theory and the VBN....
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...Similar to most of the research employing the VBN within a tourism context (Han, 2015; Kiatkawsin & Han, 2017), our work stops shy of predicting actual behavior....
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