Young trendsetters: How young voters fuel electoral volatility
TL;DR: The authors examined to what extent social change occurs first and foremost among young people, who set trends that may eventually carry over to older citizens by comparing parties' electoral gains among young voters in 21 Western established democracies between 1948 and 2019.
About: This article is published in Electoral Studies.The article was published on 2022-02-01 and is currently open access. It has received 4 citations till now. The article focuses on the topics: Proposition & Volatility (finance).
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TL;DR: The authors examined whether younger generations are more likely to associate their support for European unification with cultural, rather than economic issues, and found the strongest correlation between EU support and cultural attitudes among the newest generations.
Abstract: Abstract This study examines whether younger generations are more likely to associate their support for European unification with cultural, rather than economic issues. The EU has changed from an ‘economic community’ to a ‘political union.’ Because most citizens form relatively stable orientations during their ‘impressionable years,’ we expect recent generations to be more likely to view European unification through a cultural lens. An analysis of 12 waves of panel data from the Netherlands finds the strongest correlation between EU support and cultural attitudes among the newest generations. However, these generations are not less likely to associate EU support with economic attitudes. Moreover, between 2007 and 2019, Euroscepticism became increasingly associated with cultural attitudes among all generations and age groups. These findings indicate that EU support has become more strongly aligned along a cultural dimension and that this realignment will become more pronounced as newer generations replace earlier ones.
TL;DR: This article explored the lived experiences and engagement of young voters from a customer journey perspective and found that young voters were not apathetic of politics as long as they could identify the personal impact of political issues-policies (i.e., sticky customer journey) and used multiple touchpoints to engage with the political process combining media, voter-led research and interactions with personal networks and political stakeholders.
Abstract: This interdisciplinary study aims to explore the lived experiences and engagement of young voters from a customer journey perspective. To achieve this, the present study investigates voter engagement journey with various political events (2015 UK General Election, 2016 UK-EU Referendum, 2017 UK General Election and future elections). The authors collected data via phenomenological in-depth interviews with young voters 18–24 years. The results show different engagement journeys and touchpoints. In particular, the findings reveal that (1) young voters were not apathetic of politics as long as they could identify the personal impact of political issues-policies (i.e., sticky customer journey); (2) the ‘voter journey’ is dynamic resulting in stronger engagement yet limited long-term party loyalty; and (3) voters used multiple touchpoints to engage with the political process combining media, voter-led research and interactions with personal networks and political stakeholders (online and off-line). This study puts forward the voter engagement and journey mapping framework which represents a mechanism for researchers and practitioners to gain access into the hidden world of the voter journey and periodically explore levels of engagement across political events. To our knowledge, this is the first study examining customer journeys in a political context and provides insights for political campaign managers to effectively improve voters’ engagement.
TL;DR: In this article , Wu et al. examined the dynamics between femininity and politics and explored how the representation of femininity is contingent on the political agenda and its appeals to audiences.
Abstract: ABSTRACT Originating in social media, an unconventional gendered political persona, “hot Taiwanese girl (la tai mei),” of the incumbent President of Taiwan Tsai Ing-wen has become well-known in Taiwan and beyond. Drawing on frameworks of femininity in politics and political persona on social media, this study scrutinizes this persona as an empowering political tool. Using critical discourse analysis, this study examines Dwagie’s rap song, “Hot Taiwanese Girl,” where the persona was created and the media, cultural and political contexts to reveal that it was used to construct understandings about cross-strait conflicts, create a collective Taiwanese identity and win the political favor of voters in election campaigns of Tsai and the Democratic Progressive Party. While this served to subvert the stereotypes of women in politics, the power to interpret femininity remains in the masculine domain. Through the prism of the “hot Taiwanese girl,” this paper seeks to unravel the dynamics between femininity and politics, thereby exploring how the representation of femininity is contingent on the political agenda and its appeals to audiences.
TL;DR: In this article , the authors proposed a method to solve the problem of the problem: the one-dimensional graph.en ǫ-means-the-one-of-
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Book•
01 Jan 1962
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.
Abstract: Contents Preface CHAPTER 1. ELEMENTS OF DIFFUSION CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH CHAPTER 4. THE GENERATION OF INNOVATIONS CHAPTER 5. THE INNOVATION-DECISION PROCESS CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES CHAPTER 8. DIFFUSION NETWORKS CHAPTER 9. THE CHANGE AGENT CHAPTER 10. INNOVATION IN ORGANIZATIONS CHAPTER 11. CONSEQUENCES OF INNOVATIONS Glossary Bibliography Name Index Subject Index
38,750 citations
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5,137 citations
Book•
08 Mar 2015
3,590 citations