YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise
TL;DR: In this paper, the authors examined how homophily, emotional attachment, and credibility influence the popularity of a video blogger and his/her viewers' purchase decision in the context of the beauty product industry.
About: This article is published in Journal of Retailing and Consumer Services.The article was published on 2020-05-01. It has received 172 citations till now. The article focuses on the topics: Homophily & Popularity.
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239 citations
TL;DR: Zhang et al. as discussed by the authors found that social media followers' emotional attachment to influencers is an important precedent that affects the followers' behavioral inclination to accept the SMIs' endorsements.
185 citations
TL;DR: In this paper, the authors examined how measures of influencers' content and engagement strategy (i.e., follower count, followee count, content volume, and domains of interest) are associated with followers' engagement behavior on Instagram both independently and interactively.
104 citations
TL;DR: A theoretical model to understand how live streaming service affects the user stickiness through users' attachment was developed and tested by using 425 live streaming shopping platform's users and showed that technical factors and social factors positively affect emotional attachment to streamers and platform attachment respectively, which in turn increase the userstickiness.
95 citations
TL;DR: In this article, the authors argue that influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often not perceived by consumers as advertising and guarantees a wide reach to very engaged audiences.
Abstract: Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often not perceived by consumers as advertising and guarantees a wide reach to very engaged audiences. Ma...
88 citations
Cites background from "YouTube vloggers’ popularity and in..."
...The power of influencer marketing typically stems from influencers’ expertise, popularity, and/or reputation (Ladhari, Massa, and Skandrani 2020)....
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...…number of followers and followees (De Veirman, Cauberghe, and Hudders 2017), number of likes (Kay, Mulcahy, and Parkinson 2020), and the perceived homophily of influencers (Ladhari, Massa, and Skandrani 2020) have been identified as important factors affecting influencer marketing effectiveness....
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...…Valck 2010)—and “vloggers”—who create videos about their personal lives and products or services and then share them on digital platforms such as YouTube (Ladhari, Massa, and Skandrani 2020)—can be regarded as two particular kinds of online influencers, they were both included as search keywords…...
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...…interaction (Shan, Chen, and Lin 2020), perceived similarity and wishful identification (Schouten, Janssen, and Verspaget 2020), admiration (De Jans et al. 2020), emotional attachment to influencers, and perceived popularity of influencers (Ladhari, Massa, and Skandrani 2020), were identified....
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References
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TL;DR: In this paper, the authors developed and tested a theoretical extension of the TAM model that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes, which was tested using longitudinal data collected regarding four different systems at four organizations (N = 156), two involving voluntary usage and two involving mandatory usage.
Abstract: The present research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. The extended model, referred to as TAM2, was tested using longitudinal data collected regarding four different systems at four organizations ( N = 156), two involving voluntary usage and two involving mandatory usage. Model constructs were measured at three points in time at each organization: preimplementation, one month postimplementation, and three months postimplementation. The extended model was strongly supported for all four organizations at all three points of measurement, accounting for 40%--60% of the variance in usefulness perceptions and 34%--52% of the variance in usage intentions. Both social influence processes (subjective norm, voluntariness, and image) and cognitive instrumental processes (job relevance, output quality, result demonstrability, and perceived ease of use) significantly influenced user acceptance. These findings advance theory and contribute to the foundation for future research aimed at improving our understanding of user adoption behavior.
16,513 citations
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
13,932 citations
TL;DR: Empirical and conceptual developments over the past four years on attitudes and persuasion are reviewed, with particular attention paid to work on attitude accessibility, ambivalence, and the affective versus cognitive bases of attitudes.
Abstract: ▪ Abstract We review empirical and conceptual developments over the past four years (1992–1995) on attitudes and persuasion. A voluminous amount of material was produced concerning attitude structure, attitude change, and the consequences of holding attitudes. In the structure area, particular attention is paid to work on attitude accessiblity, ambivalence, and the affective versus cognitive bases of attitudes. In persuasion, our review examines research that has focused on high effort cognitive processes (central route), low effort processes (peripheral route), and the multiple roles by which variables can have an impact on attitudes. Special emphasis is given to work on cognitive dissonance and other biases in message processing, and on the multiple processes by which mood influences evaluations. Work on the consequences of attitudes focuses on the impact of attitudes on behavior and social judgments.
3,365 citations
TL;DR: In this paper, the authors present an experiment conducted while the author was at Johns Hopkins University as a Public Health Service Research Fellow of the National Institute of Mental Health (NIMH).
Abstract: 1 An earlier draft of this paper was written while the author was with the Laboratory of Psychology, National Institute of Mental Health, and was read at the annual meeting of the American Psychological Association in Chicago on August 30, 1956. The experiment reported here was conducted while the author was at Johns Hopkins University as a Public Health Service Research Fellow of the National Institute of Mental Health. Additional financial support was received from the Yale Communication Research Program, which is under the direction of Carl I. Hovland and which is operating under a grant from the Rockefeller Foundation. The author is particularly grateful to James Owings for his help in running the experiment; to Ramon J. Rhine and Janet Baldwin Barclay for their help in analysis of the data; and to Roger K. Williams, Chairman of the Psychology Department at Morgan State College, for the many ways in which he facilitated collection of the data. nication produce public conformity without private acceptance, or did it produce public conformity coupled with private acceptance? (Cf. 1, 4.) Only if we know something about the nature and depth of changes can we make meaningful predictions about the way in which attitude changes will be reflected in subsequent actions and reactions to events.
3,118 citations
TL;DR: In this article, the authors discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions, which is followed by an analysis of the role of arousal in emotions.
Abstract: Emotions are mental states of readiness that arise from appraisals of events or one’s own thoughts. In this article, the authors discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions. Next, various measurement issues are considered. This is followed by an analysis of the role of arousal in emotions. Emotions as markers, mediators, and moderators of consumer responses are then analyzed. The authors turn next to the influence of emotions on cognitive processes, which is followed by a study of the implications of emotions for volitions, goal-directed behavior, and decisions to help. Emotions and customer satisfaction are briefly explored, too. The article closes with a number of questions for future research.
2,787 citations