How can they help Netflix to sustain its competitive advantage?
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| Papers (5) | Insight |
|---|---|
114 Citations | Understanding the system architectures and performance of Netflix and Hulu can shed light on the design of such large-scale video streaming platforms, and help improving the design of future systems. |
52 Citations | Moreover, many countries are relatively advantaged by their Netflix availability patterns. |
8 Citations | Considering the nature of the study and, once analyzed the main results extracted, we observe how the contents play an absolutely essential role in the overall and strategic management policy of the Netflix brand. |
| Israeli multi-channel executives consider Netflix to be an indirect competitor, view Netflix the content distributor as distinct from Netflix the content buyer, and expect Netflix to have little impact on the national market. | |
| Overall, the results indicate a more favourably media brand perception of Netflix compared to Amazon Prime Video. |
Related Questions
What factors influence subscriber retention at Netflix?5 answersFactors that influence subscriber retention at Netflix include personalized service, user interface, pricing model, content partnerships, and strategic and operational agility. Netflix offers better personalized service compared to Amazon Prime Video, which uses collaborative filtering algorithms. The user interface of Netflix is designed to retain loyal customers, even with price increases, while Amazon Prime Video has a more complicated pricing model. Netflix has more content partnerships, especially for local TV series, while Amazon focuses on live TV channel collaborations. Both Netflix and Amazon demonstrate strategic and operational agility in their organizations. Additionally, factors such as exclusivity, motivation, Instagram content, and perceived price also influence customer engagement and subscription intentions at Netflix.
How has the Netflix effect impacted the business models of entertainment and cinema companies?5 answersThe impact of Netflix on the business models of entertainment and cinema companies has been significant. Netflix's emergence has led to a shift in the value chain for broadcasting and film industries, with broadcasters migrating online and film industry experiencing a window of opportunity for small and independent filmmakers. In European markets, the introduction of Netflix has actually increased the demand for movie theater tickets, indicating that Netflix complements the movie theater experience. Netflix's evolution as a business, creation of original content, and new consumer experiences have transformed the film and television industry globally. Additionally, Netflix's entry into European markets has had a positive effect on ticket sales, although this effect may reverse with the release of more high-quality and localized content. The success of Netflix can be attributed to its effective automatic recommendation system and vertical integration, but it also raises concerns about the commodification of culture and the potential threat to consumer choice.
What are Netflix's strategies?3 answersNetflix's strategies include using a SWOT analysis to identify internal strengths and weaknesses, as well as external opportunities and threats. They also focus on promotional strategies through social media to increase viewer interaction. Netflix has been innovative in analyzing the streaming market and uses big data to identify "problem markets". They aim to stabilize their global position by expanding quality content and feature innovation. Netflix also plans to extend subscriber retention and attract new subscribers through price positioning, localization, and potentially entering the gaming industry. Additionally, Netflix utilizes an ERP system to enhance supply chain management, human resources, accounting and finance, and sales/marketing, which contributes to the success of the company.
What are Netflix's strategie?5 answersNetflix's strategies include dominating the entertainment media market in Indonesia by providing original content and internationalizing its product services. In its global expansion, Netflix employs tactics such as licensing and commissioning local content and partnering with national production companies in peripheral markets like Brazil and South Korea. The company's strategic brand management focuses on offering relevant content and creating unique experiences through powerful engagement with users. Netflix's branding strategies aim to differentiate itself from competitors' programming while appealing to a wide audience, similar to broadcast-era television channels. The company also adapts its brand hierarchies to promote itself and its programming in unfamiliar territories, utilizing the technological affordances of different content delivery systems.
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