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How do online product recommendations affect consumer behavior? 


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Online product recommendations have a significant impact on consumer behavior. When the content of the recommendation matches the consumer's schema initiated by a particular product, it leads to favorable decision and affective assessment of the recommendation, resulting in higher intentions to purchase and reuse the recommendation . Personal active product recommendation behavior in online communities is influenced by factors such as community reciprocity, homogeneity, and a sense of community belonging and receptivity . Voice-based recommendations are found to be more effective than text-based recommendations in altering consumer behaviors, with credibility and usefulness being key factors . Positive and negative characteristics of online product recommendations influence purchasers' decision-making process and time spent on e-commerce websites, ultimately affecting customer loyalty . Norm-based recommendation framing is more effective than comparison-based framing in influencing customers' click-through intention, with perceived value playing a role in this effectiveness .

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The paper discusses the effectiveness of different types of recommendation framing on customers' click-through intention of recommended products, but it does not specifically address how online product recommendations affect consumer behavior.
The paper discusses how positive and negative characteristics of online product recommendation systems influence purchasers' decision-making process and customer loyalty.
The provided paper compares the influence of voice-based recommendations and online consumer reviews on consumer behavior, but it does not specifically address how online product recommendations affect consumer behavior.
The provided paper discusses how the congruity between online product recommendations and the product type influences consumers' decision and affective assessment, which in turn affects their intentions to purchase and reuse online product recommendations. However, it does not directly address how online product recommendations affect consumer behavior.

Related Questions

How do online reviews impact consumer purchase behavior?4 answersOnline reviews have a significant impact on consumer purchase behavior. Consumers heavily rely on online reviews to make informed decisions before purchasing products or services. Factors such as credibility, valence (positive or negative sentiment), volume (number of reviews), and reviewer characteristics all contribute to the influence of online reviews on consumer behavior. Positive reviews can accelerate sales, while negative reviews are given more attention by consumers during the decision-making process. The dimensions of online customer reviews, such as valence, volume, recentness, and review length, play a role in shaping consumer purchasing decisions. The type of online review, whether objective or subjective, also mediates the relationship between online reviews and consumer purchasing decisions. Demographics, such as age, gender, income, and education, can moderate the relationship between online customer reviews and consumer purchasing decisions. Overall, online reviews are a valuable tool for businesses to enhance customer satisfaction, increase sales, and gain a competitive advantage in the e-commerce industry.
How does electronic word-of-mouth affect consumer behavior?4 answersElectronic word-of-mouth (eWOM) has a significant impact on consumer behavior. It influences consumer buying decisions and purchase intentions. eWOM provides consumers with convenient opportunities to share their opinions and feelings, which can profoundly influence their buying decisions. Consumers consider eWOM and brand image before making purchasing decisions. Positive eWOM and a positive brand image have a significant influence on online shopping behavior and purchase intention. Additionally, eWOM affects consumer loyalty, and purchasing decisions mediate the relationship between eWOM and consumer loyalty. Overall, eWOM plays a crucial role in shaping consumer behavior and influencing their buying decisions and loyalty.
In ways do online reviews and social media recommendations impact products choice?5 answersOnline reviews and social media recommendations have a significant impact on product choice. Online reviews provide valuable feedback and information about products, influencing consumer purchasing decisions and behavior. They serve as a marketing and sales tool, influencing consumer product purchase behavior and helping customers make informed decisions. Social media recommendations, on the other hand, create virtual communities and platforms where people can share their opinions and experiences. These recommendations can be used by online operators to analyze customer purchase history and send personalized product information to attract consumer attention. Additionally, social media allows potential visitors to gather first-hand data, experiences, and feedback about different destinations, influencing their destination choice behavior. Overall, online reviews and social media recommendations play a crucial role in shaping consumer perceptions and influencing their product choices.
What is the impact of e-commerce on consumer behavior?5 answersE-commerce has a significant impact on consumer behavior. As technology changes, consumer behavior also changes, and this has a tremendous impact on e-commerce. The Covid-19 pandemic has further influenced consumer behavior, with people becoming more comfortable buying things through e-commerce platforms rather than physical stores. The pandemic situation has also led to the optimization of economic benefits through the adoption of e-commerce. However, consumer concerns about privacy and security in online transactions and purchases can affect their behavior. Despite these concerns, the progress of e-commerce has had a noteworthy effect on the availability and accessibility of a wide range of products to consumers. Overall, e-commerce has reshaped consumer behavior by changing their shopping habits, providing convenience, and offering a diverse range of products.
What is the influence of e-commerce on consumer buying behavior?5 answersE-commerce has a significant influence on consumer buying behavior. It has led to a significant increase in internet purchases. Consumers can buy goods and services online using their gadgets from anywhere in the world. The use of the internet positively and significantly influences consumer impulsive buying behavior. E-commerce platforms must ensure consumer privacy, security, and data protection to alleviate consumer concerns and increase online purchases. Psychological factors such as perception, attitude, motivation, emotion, and trust also play a role in influencing consumers to make online purchases. The behavior of e-commerce consumers is affected by various factors, and the factors influencing consumer behavior are diverse and complex. Overall, e-commerce has a significant impact on consumer buying behavior, shaping the way consumers make purchases in the online marketplace.
How do online reviews affect consumer behaviors?4 answersOnline reviews have a significant impact on consumer behaviors. Consumers heavily rely on online reviews to gather information and reduce perceived risks before making purchasing decisions. Factors such as credibility, valence, volume, and reviewer characteristics contribute to the influence of online reviews on consumer behavior. Review valence and volume play a role in creating trust between consumers and online retailers, influencing purchase intentions. The social relationship between consumers and reviewers also affects the acceptance of information in a review. Deceptive characteristics in online product reviews and prior encounters with deception increase consumer suspicion and decrease purchase intention. Moral identity positively impacts the likelihood of customers providing reviews and the accuracy of the reviews. Overall, online reviews play a crucial role in shaping consumer behaviors and can be leveraged by businesses to enhance customer satisfaction and increase sales.

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