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Clearly, a sustained competitive advantage is rooted in a combination of know-what and know-how.
Competitive advantage can be viewed as a firm’s ability to contribute more customer value than its competitors.
In addition, both forms of competitive advantage positively influence a company’s performance.
The actual creation of competitive advantage might not be simple.
This suggests a more satisfactory underpinning for the analysis of competitive advantage within the network approach.
Distinctive approaches to studies on competitive advantage exhibit differences in their assumptions, units of analysis, and strategic implications; however, none of them can individually explain the whole concept of competitive advantage.
In adopting these approaches, the probability of achieving competitive advantage is heightened.
Open accessJournal ArticleDOI
Bayad Jamal Ali, Govand Anwar 
01 Jan 2021
27 Citations
Competitive strategies as a Strategic Competitiveness dimension has an important and positive impact on competitive advantage at a 5% level, according to the findings.
This study promotes the notion of cooperative advantage as an alternative to the common emphasis on competitive advantage.
Complex competitive advantage conditions contribute indirectly to high performance outcomes.
Open accessJournal ArticleDOI
Žana Čivre, D. Gomezelj Omerzel 
22 May 2015
24 Citations
On this basis, a greater competitive advantage can be reached.
Second, competitive advantage is a relational construct.
Findings The results indicate that there are four relationship patterns between competitive advantage and superior performance.
In addition, this study provides empirical evidence of the reasons, underpinning the relationship pattern of competitive advantage without superior performance as well as the relationship pattern of superior performance without competitive advantage.
Moreover, this categorization makes identification of key sources of competitive advantage explicit.
In addition, this study formally introduces the relationship pattern of competitive advantage without superior performance, and the relationship pattern of superior performance without competitive advantage that until now were largely ignored by the existing literature in the field of strategic management.

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