How does Linkedin help with social selling in a business to business context?
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107 Citations | The instrumental value provided by work-oriented social media is reinforced by the expressive value provided by socialization-oriented social media, which help firms to create business value from information technology investments. |
10 Citations | The results confirm that LinkedIn is the most suitable network to answer the needs of those that look for professional contacts and for the promotion of business, while innovation is the most recognized factor in the promotion of business through social networking. |
01 Sep 2013 6 Citations | Social commerce is proven to affect the companies' business positively when integrated into existing E-business models. |
15 Citations | The results suggest that the benefits due to social media, such as brand affinity, sales opportunities, and customer support, positively affect social business adoption; whereas a lack of social media strategy and security concerns negatively affect social business adoption. |
186 Citations | There is recognition that social media can benefit personal selling and sales management, especially in the B2B context. |
52 Citations | Social capital influences selling center performance through facilitating knowledge transfer and absorption within and across the selling center. Practical implications – The findings help sales managers diagnose the problems of the social networks among their selling center members, to improve their selling center performance in the future. Originality/value – The paper inve... |
Open access•Journal Article 5 Citations | Thus, starting social accounts and trying to connect with local customers is to potentially help business going forward. |
10 Citations | Therefore, LinkedIn can support knowledge construction in a more efficient way due to the character of its social capital, including trust, sense of belonging, norms of cooperation, visible identity, knowledge articulation skills, one-to-one direct interaction and suitable strength of ties.,This research is novel in empirically revealing how LinkedIn attributes and its social capital attributes interact with each other and together facilitate an efficient knowledge construction process. |
| Social network relationships have a slight tendency to positively impact on business performance. | |
01 Jan 2014 39 Citations | Understanding the role of social networking will significantly enhance the organizational performance and achieve business goals in global business environments. |
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