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How is the sor model used in marketing? 

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The S-O-R (stimulus-organism-response) model is used in marketing to understand the factors that influence consumer behavior and satisfaction. It examines how different stimuli, such as utilitarian and hedonic value, salesperson behavior, and platform characteristics, impact consumer responses and intentions . The model helps in exploring the relationship between various marketing elements and consumer behavior, such as the willingness to share marketing information and the adoption of mobile payment services . It also considers the role of online platforms and their characteristics, such as information quality, service quality, and system quality, in influencing consumer behavior and satisfaction . By applying the S-O-R model, marketers can gain insights into the factors that drive consumer behavior and design effective marketing strategies to enhance customer satisfaction and engagement.

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The paper mentions that the S-O-R (Stimulus-Organism-Response) model is used in the study of consumer behavior to understand how environmental stimuli impact individuals' emotional and cognitive responses, leading to behavioral outcomes.
The paper analyzes the application of the stimulus-organism-reaction (SOR) model in the context of online consumer behavior, specifically in relation to gamification.
The paper uses the SOR (Stimulus-Organism-Response) model as a research framework to examine the influence of short video platform characteristics on users' willingness to share marketing information.
The paper discusses the use of the Organism Response Model (SOR) in marketing to understand the factors that influence purchase intention for online menu ordering services.
The paper uses the S-O-R model to explain the preferences of consumers for using online payment services in the context of e-commerce implementation in India.

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