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It also revealed that small businesses can enjoy a degree of success as a result of comparative advantage in certain areas but that sustainable competitive advantage cannot occur by chance – identifying the pote...
The authors demonstrate how the concept of competitive advantage can be utilized to assist retailers in today's volatile environment.
Performance significantly and positively influences the competitive advantage.
In addition, competitive advantage also proved to significantly influence organizational performance.
In addition, both forms of competitive advantage positively influence a company’s performance.
Open accessJournal ArticleDOI
Bayad Jamal Ali, Govand Anwar 
01 Jan 2021
27 Citations
Competitive strategies as a Strategic Competitiveness dimension has an important and positive impact on competitive advantage at a 5% level, according to the findings.
Practical implications This paper offers CEOs/managers a deeper understanding of the necessary factors needed to promote competitive advantage in their firms.
also show that competitive advantage is a strong mediator between financial networking and new venture performance, as well as between business networking and new venture performance, respectively.
There is a strong relationship between the business models and the competitive advantage.