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Compulsive YouTube use negatively influences academic motivation.
This article demonstrates evidence of context-related style-shifting on YouTube.
However, educational potential of YouTube® cannot be ignored.
Open accessJournal ArticleDOI
Shane Alcock, Richard Nelson 
15 Apr 2011
129 Citations
We conclude by suggesting that changing YouTube block sending to be less bursty would improve the performance and reduce the bandwidth usage of YouTube video streams.
In conclusion, YouTube still has a long way to go to mitigate misinformation on its platform.
YouTube is an underutilized social media platform by plastic surgeons.
The study facilitates new ways to explore user gratification in using YouTube and how the channel responds to it.
Stronger motivation to use YouTube for information and learning is associated with lower compulsive use, while stronger motivation to use YouTube for entertainment is associated with higher compulsive use.
Open accessProceedings ArticleDOI
19 Mar 2014
12 Citations
Understanding the latest YouTube access pattern is thus crucial to both YouTube and its partners, as well as to other providers of relevant services.
Further, our study sheds light on the other substantive factors that affect video consumption on YouTube.

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Social media has both short and long-term effects on students' academic performance. Studies from various regions like Punjab, the Philippines, Bangladesh, and globallyhave shown that social media usage impacts academic achievement. Positive correlations between social media engagement and academic performance have been observed, with platforms like video watching, media sharing, and internet searching influencing students positively. However, excessive non-academic social media use has been linked to poorer academic outcomes. Recommendations include regulating social media time to prevent negative effects on academic performance. Therefore, while social media can enhance academic focus and career development, its misuse can lead to distractions and reduced scholastic achievements in the short and long term.
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