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Originality/Value – This paper provides insight into the Halal sector across territories and sectors, which is of value to practitioners and researchers.
Contrary to common belief, halal marketing is not confined to dietary goods.
Halal food industry can be a catalyst to develop other potential sectors who get the negative impact from economic crisis in a country with less Moslem population.
It has also been found that customers are willing to spend considerable efforts and money to purchase Halal food.
The analysis suggests that reduced demand for Halal products is the highly weighted barrier.
The majority of consumers reported that Halal food production can be an effective vehicle to promote sustainable farming and agriculture.
The findings of this study can be of value to the producers and manufacturers of consumer products in order to take part in the Halal market and become comprehensive entities.
Findings – It is clear that the stakeholders in the Halal constitute a new kind of industry in their own right: a diverse, complex, yet integrated industry - with a global reach that crosses geographic, cultural and even religious boundaries.
Implications – Derived from the findings, it appears that the Halal sector is in need of further detailed research: across the Halal supply chain; which tackles contentious issues of legislation and Islamic jurisprudence in the modern global market; and faithfully captures the consumer experience.
Moreover, the extent of demand for Halal certification is significantly affected by WTP. Originality/valueThe study highlighted the concerns of the Muslim consumers with respect to Halalness of the products and operations despite living in a Muslim country.

Related Questions

18-25 years old non-muslim are really purchasing the halal foods?5 answersBased on the research conducted on the purchase behavior of non-Muslim consumers towards Halal food products, it is evident that there is a varying level of interest and understanding among this demographic. Studies have shown that non-Muslim consumers, especially young adults, may have limited knowledge about the Halal brand and its significance, with quality and brand name often being prioritized over the Halal label. However, research also indicates that factors such as subjective norms, halal logo, and halal marketing can influence the purchase intention of non-Muslim consumers towards Halal packaged food. Additionally, findings suggest that attitudes, subjective norms, and behavioral control can impact the intention to buy Halal-labeled products among non-Muslims. Therefore, while there may be interest and purchases among 18-25-year-old non-Muslims, the level of engagement and understanding varies based on factors such as knowledge, branding, and marketing strategies.
How business in halal industry can generate the growth of economics?5 answersThe business in the halal industry plays a significant role in fostering economic growth through various sectors such as food, beverages, tourism, fashion, cosmetics, media, recreation, pharmacy, and finance. Small and Medium Enterprises (SMEs) in the halal sector contribute substantially to economic development, although challenges exist in optimizing profits through halal certification. Marketing strategies, especially promotion through conventional and digital means, are crucial for SMEs to tap into the rising middle-class Muslim market in Indonesia, where halal-certified products are in demand. The formation of business networks and agglomeration within the creative industry further enhances economic growth, particularly through increased innovation and regional development. Therefore, a well-regulated halal industry with effective enforcement mechanisms can serve as a catalyst for sustained economic growth and technological innovation.
What is halal food product?5 answersHalal food products are items that adhere to Islamic dietary laws, permissible for consumption by Muslims. These products must be free from forbidden components like pork, alcohol, blood, and animals not slaughtered according to Islamic methods. Halal food is not only about being permissible but also about being good, nutritious, proportionate, and safe for consumption. The market for halal food has been expanding globally, with a focus on meeting religious requirements rather than solely on profit. To ensure the halal status of products like chocolate, critical points such as ingredients, safety, and quality during processing must be considered, with certification from bodies like BPJPH verifying their halal status. Proper marketing strategies can help increase consumer awareness and expand the market for halal food products.
What is Halal?5 answersHalal is an Arabic term that means permissible or lawful in Islam. It refers to food and products that are allowed to be consumed or used according to Islamic law. Halal certification ensures that the products meet the requirements of Islamic dietary laws and have been prepared, processed, and stored in accordance with Islamic guidelines. Halal foods are free from any components that are prohibited in Islam, such as pork, alcohol, and blood. The concept of Halal has expanded beyond just food and now includes various industries such as fashion, travel, pharmaceuticals, and cosmetics. Halal certification provides assurance to both Muslim and non-Muslim consumers regarding food safety, hygiene, and reliability. Efforts are being made to increase awareness and understanding of Halal products among consumers, including the development of mobile applications for identifying Halal-certified products. Molecular spectroscopy techniques, combined with chemometrics, are also being used to analyze non-Halal components in food and pharmaceutical products.
What is the significance of halal food?5 answersHalal food holds significance in various aspects. Firstly, it serves as a dietary guideline practiced by Muslims, ensuring that food and beverages are prepared according to Islamic dietary laws. Halal certification acts as a seal of approval for food quality, allowing consumers to make informed purchasing decisions. Additionally, halal food is considered permissible and lawful for consumption, meeting the requirements of Islamic law. It is also associated with cleanliness and hygiene, as emphasized in Islamic teachings. Halal food practices can guarantee food safety and serve as a business model, attracting consumers who prefer halal meat for cultural and religious reasons. The significance of halal food extends beyond religious obligations, as it ensures the production of safe, reliable, and hygienic food products. Overall, the significance of halal food lies in its adherence to Islamic dietary laws, consumer trust, and the assurance of food safety and quality.
Is amino acid halal?9 answers