Is marketing and entrepreneurship same?
Answers from top 7 papers
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| Papers (7) | Insight |
|---|---|
77 Citations | Drawing from the marketing capabilities and innovation literatures, we identify aprocess by which a firm’s entrepreneurial orientation impacts profits and show that it is dependent on marketing capabilities. |
18 Citations | Purpose – The purpose of this paper is to better define the contribution of entrepreneurship to the advancement of marketing thought. Design/methodology/approach – The paper is a literature review that uses examples from the literature to propose new research directions. Findings – The paper proposes research opportunities, and concludes that the contributions of entrepreneurship to normative macro‐marketing are largely absent. Practical implications – The marketing/entrepreneurship interface continues to be a connection that is difficult to define. |
16 Citations | Discusses the relationship between strategic marketing and entrepreneurship, both of which, it suggests are vital to the start‐up and growth of the small firm. |
10 Citations | It is found that a strong relationship and positive correlation exist between attitude towards entrepreneurship and entrepreneurship education. |
195 Citations | The findings suggest that, in free and open markets, entrepreneurial marketing processes can be strategically employed to create superior value for the firm's customers and owners. Originality/value – The paper contributes to the work of both academics working at the marketing/entrepreneurship interface and executives seeking to leverage marke... |
| Result show that there were effect of entrepreneurship orientation on the performance of marketing. | |
26 Citations | In addition, it provides insight into dominance of entrepreneur-centrism vs customer-centrism in entrepreneurship marketing. |
Related Questions
What are the main differences between self-employed and entrepreneurs?5 answersSelf-employed individuals and entrepreneurs have several key differences. Entrepreneurs are defined as individuals with the ambition to grow or innovate, while self-employed individuals are not necessarily focused on growth or innovation. Psychological characteristics also differ between the two groups, with entrepreneurs exhibiting less risk and ambiguity aversion, greater awareness of opportunity costs, and greater tolerance of greed compared to the self-employed. Additionally, entrepreneurs are positively selected on highly remunerated cognitive and non-cognitive skills, while other self-employed individuals are negatively selected on these abilities. In terms of perception, self-employed individuals perceive their jobs to be more useful to society compared to those who are employed, while doubts about the importance of their job are similar between the two groups. Overall, the distinction between self-employed individuals and entrepreneurs lies in their ambition for growth and innovation, psychological characteristics, and perception of the importance and usefulness of their work.
What are some of the key differences between entrepreneurs and businessmen?5 answersEntrepreneurs and businessmen have several key differences. Entrepreneurs are active agents who make decisions and push forward organizations and the price system. They possess higher levels of independence, tolerance of ambiguity, risk-taking propensity, innovativeness, and leadership qualities. Entrepreneurs are also innovators of the market, creating new businesses through new ideas and business models. They take risks and make decisions based on incomplete information, which introduces the possibility of risk in their ventures. Additionally, entrepreneurs need to have domain expertise and managerial skills to develop and manage their organizations. In contrast, businessmen are often considered as passive coordinators of the price system and may not possess the same entrepreneurial characteristics. These differences highlight the active and risk-taking nature of entrepreneurs compared to businessmen.
What is the relationship between entrepreneurial marketing and brand equity?5 answersEntrepreneurial marketing has a positive association with brand equity. Customer intensity, value creation, innovativeness, resource leveraging, proactiveness, and opportunity focus all have positive effects on brand equity. However, the effect of risk taking on brand equity was found to be insignificant. Entrepreneurial marketing also moderates the relationship between brand loyalty, brand perception, and brand preference with purchase intention. Additionally, advertising has a positive impact on brand equity. These findings suggest that entrepreneurial marketing plays a crucial role in building and enhancing brand equity, which in turn can lead to business growth and increased purchase intention.
Startup vs Entrepreneurship vs businesses ?5 answersStartup, entrepreneurship, and businesses are related concepts but have distinct characteristics. Entrepreneurship refers to the process of launching a new business based on an innovative idea. Startups, on the other hand, are small companies, often technology-based, that provide a repeatable and scalable service. They are a form of entrepreneurship that arises from opportunities in the market. Businesses, in general, refer to established companies that may or may not have started as startups. They can vary in size and industry. Startups and entrepreneurship are still emerging topics in the academic environment, with a delayed response from the Brazilian academy in research related to these themes. However, both startups and young businesses have been found to contribute significantly to job growth and overall economic development.
What is entrepreneurial marketing?3 answersEntrepreneurial marketing is a form of marketing that incorporates innovation, proactiveness, and risk-taking, with an emphasis on incorporating new ideas in communication techniques. It is an aspect of marketing that focuses on the creation and development of a network to support companies through market penetration and e-commerce strategies. Entrepreneurial marketing emerged as a new field of study at the intersection of marketing and entrepreneurship, recognizing that traditional marketing practices are not suitable for small and medium enterprises (SMEs). It is considered a driver of entrepreneurial internationalization and a neglected explanation for superior international performance, particularly for early and rapidly internationalizing small firms. Entrepreneurial marketing provides a tool for small and micro enterprises to compete on the market with limited resources and implement innovative marketing strategies.
What is entrepreneurial marketing?5 answersEntrepreneurial marketing is a form of marketing that incorporates innovation, proactiveness, and risk-taking, with an emphasis on incorporating new ideas in communication techniques. It is an aspect of marketing that focuses on the creation and development of a network to support companies through market penetration and e-commerce strategies. Entrepreneurial marketing emerged as a new field of study at the intersection of marketing and entrepreneurship, recognizing that traditional marketing practices are not suitable for small and medium enterprises (SMEs). It is considered a driver of entrepreneurial internationalization and a neglected explanation for superior international performance, particularly for early and rapidly internationalizing small firms. Entrepreneurial marketing provides a tool for small and micro enterprises to compete on the market with limited resources and implement innovative marketing strategies.