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What are some marketing strategies to achieve competitive advantage? 

Competitive advantage
Marketing strategy
Digital marketing
Marketing management
Sustainable consumption

Answers from top 15 papers

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Papers (15)Insight
Journal Article•DOI
Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage
Shampy Kamboj, Zillur Rahman 
03 May 2017-Management Research Review
55 Citations
Competitive advantage also partially mediates marketing capabilities to performance relationship.
Journal Article•DOI
Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy
Yinghong (Susan) Wei, Qiong Wang 
01 Feb 2011-Industrial Marketing Management
109 Citations
The firm can then translate the strategic resources into a competitive marketing advantage, which leads in turn to superior financial performance.
Journal Article•DOI
The resource underpinnings of competitive positions
Graham J. Hooley, Gordon E. Greenley 
01 Jun 2005-Journal of Strategic Marketing
137 Citations
Drawing on theory from the strategic management and marketing domains the authors argue that the competitive position achieved is a key marketing resource with the potential to generate sustainable competitive advantage.
Journal Article•DOI
Bundling products to success: The influence of complementarity and advertising
Ruiliang Yan, Christopher R. Myers, John Wang, Sanjoy Ghose 
01 Jan 2014-Journal of Retailing and Consumer Services
51 Citations
Based on our results, we propose optimal marketing strategies for firms to adopt.
Journal Article•DOI
Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process
Chin-Tsai Lin, Cheng-Shiung Wu 
01 Oct 2008-Service Industries Journal
49 Citations
The study emphasizes the importance of allocating specific and limited resources and capabilities to evaluate and select an appropriate marketing strategy so as to capture a sustainable competitive advantage.
Journal Article•DOI
Are internal knowledge transfer strategies double‐edged swords?
Xiu-Hao Ding, Heng Liu, Yongtao Song 
12 Apr 2013-Journal of Knowledge Management
33 Citations
Firms can use these strategies to construct and sustain competitive advantages.
Open access•Journal Article•DOI
Peculiarities of Competitive Advantage Development of Panevezys City Companies through the Elements of Marketing Culture
Daiva Zostautiene, Birute Daraskeviciute 
30 Nov 2009-The Engineering Economics
The winners are those who acquire competitive advantages, employ the means and actions of marketing creatively.
Open access•Journal Article•DOI
(In)tangible resources as antecedents of a company's competitive advantage and performance
Tomaz Cater, Barbara Čater 
01 Apr 2009-Journal for East European Management Studies
119 Citations
In addition, both forms of competitive advantage positively influence a company’s performance.
Open access•Journal Article•DOI
A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role☆
Shampy Kamboj, Praveen Goyal, Zillur Rahman 
15 May 2015-Procedia - Social and Behavioral Sciences
53 Citations
The results support the research model and reveal that competitive advantage fully mediates marketing capabilities to the financial performance relationship.
Journal Article•DOI
Exploring for Competitive Advantages in Business Markets
John A. Weber
01 Nov 1997-Industrial Marketing Management
Regularly applying the approach over time can also yield built-in measures for evaluating the success of previously implemented competitive advantage strategies.
Journal Article•DOI
In search for the unique: can firm-specific advantages be evaluated?
Yair Aharoni
01 Jan 1993-Journal of Management Studies
116 Citations
Since strategy is defined as the ability to gain an advantage, a cross‐sectional study of industry conditions can show the constraints on such a strategy, but is far less useful in defining how to achieve and sustain a competitive advantage.
Open access•Journal Article•DOI
Business strategy: The influence of Strategic Competitiveness on competitive advantage
Bayad Jamal Ali, Govand Anwar 
01 Jan 2021
Competitive strategies as a Strategic Competitiveness dimension has an important and positive impact on competitive advantage at a 5% level, according to the findings.
Journal Article•DOI
Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation
Silvia L. Martin, Rajshekhar G. Javalgi, Erin Cavusgil 
01 Jun 2017-International Business Review
121 Citations
Additionally, we propose that competitive strategy mediates the relationship between marketing capabilities and positional advantage.
Open access•Journal Article•DOI
The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province
Ag. Sunarno Handoyo
30 Dec 2015-Journal of Economics, Business, and Accountancy | Ventura
This study also shows that competitive advantage is an intervening variable on marketing performance.
Journal Article•DOI
The Marketing System and the Environment
S. Glaser
01 Apr 1985-European Journal of Marketing
Indicates that the dynamics of marketing strategy and competitive advantage should be considered.

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