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What are some possible talent related threats that could eat away at Mcdonalds competitive advantage? 

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In addition, this study provides empirical evidence of the reasons, underpinning the relationship pattern of competitive advantage without superior performance as well as the relationship pattern of superior performance without competitive advantage.
Research limitations/implications – The newly developed measure of competitive advantage, exempt from past conceptual problems, could be used for valid measur...
Competency, therefore, is a central issue for managers seeking competitive advantage.
The results suggest that certain competitive methods and business practices are more strongly related to high performers than low performers.
These results imply the importance of financial flexibility in surviving competitive threats.
Findings Organizations make distinctions between where good (not average) is “good enough” and where they need world-class talent to drive true competitive advantage.
So PA session conduction each year in McDonalds motivates the employee to work harder and harder.
These factors also drive the average worker to work more and more efficiently in McDonalds.
This article advances the hypothesis that talent is attracted by diversity, or what are referred to as low barriers to entry for human capital.
Research limitations/implications – The findings establish the hypothesis that senior managers are not aware of the concept of competitive advantage.

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