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What are the factors that influence the credibility of sellers in e-commerce? 

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The credibility of sellers in e-commerce is influenced by several factors. One important factor is the use of reputation or rating systems . These systems help reduce information asymmetry and foster trust in the procurement process. The weights of the variables entering the rating system can be estimated using information-theoretic, regression analysis, artificial neural network, and principal component analysis approaches . Trust is also influenced by factors such as trustworthiness, interest, and the transition of MSMEs to using e-commerce . Additionally, the reputation and customer reviews of sellers play a crucial role in building trust . Sellers' presentations of products and the signals they provide can also impact the credibility of sellers . Overall, factors such as rating systems, trustworthiness, customer reviews, and signals in sellers' presentations contribute to the credibility of sellers in e-commerce.

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The factors that influence the credibility of sellers in e-commerce include Seller Attribute, Product Attribute, Customer Review, Customer Trust, and Purchase Intention.
The study discusses the factors that influence the credibility of sellers in e-commerce and proposes a rating system based on transaction-level data and user feedback.
The factors that influence the credibility of sellers in e-commerce include trust and interest in e-commerce transactions.

Related Questions

How can we assess seller credibility in e-commerce?5 answersSeller credibility in e-commerce can be assessed through various methods. One approach is to analyze seller ratings and reviews on e-commerce platforms, as they play a crucial role in driving buying decisions. Another method is to evaluate the e-seller credit based on factors such as product quality, product description, service, and sales volume. Additionally, a customer trust reputation system can be implemented, which considers feedback comments and ratings given by each client to determine the trustworthiness of the seller. Fine-grained analysis of feedback comments can also be used to compute seller trust profiles, taking into account subjective details in the text. These approaches help customers make informed decisions and increase their confidence in e-commerce applications.
What is the model for assessing seller credibility in e-commerce (electronic commerce)?5 answersA model for assessing seller credibility in e-commerce has been proposed in the literature. The model, called Secure Trust Monitoring KNN (STRUMKNN), incorporates a customer trust reputation system based on feedback comments and ratings given by each client. This model helps customers find reliable sellers on e-commerce sites by considering trust weight, product quality, and product delivery. The model utilizes techniques such as word separation and sentiment analysis to provide a trust profile to the customer. By analyzing the key pair of words and customer ratings, the model suggests trustworthy sellers to buyers. The experimental results demonstrate that this model enhances customer confidence in e-commerce applications and facilitates successful product selection.
RQ-1: What factors influence consumer perceptions of seller credibility in e-commerce (electronic commerce)?5 answersConsumer perceptions of seller credibility in e-commerce are influenced by various factors. One important factor is the presence of signals hidden in sellers' presentations of products, which can help alleviate information asymmetry between buyers and sellers. Another factor is the propensity to trust, which is identified as the most important determinant of consumer trust. Brand-related factors and platform-related factors also play a significant role in building trust, as they indirectly influence consumer trust through propensity to trust. Additionally, marketing capability of sellers has a positive effect on consumer journey outcomes, while brand reputation has nuanced U-shaped effects on these outcomes. Seller community engagement, both in communities with tight and loose infrastructure, reduces seller opportunistic behaviors, with the intensity of competition and deterrence perception moderating these relationships.
What factors influenceof seller credibility in e-commerce (electronic commerce)?3 answersSeller credibility in e-commerce is influenced by several factors. Social control, such as the number of seller fans and members the seller follows, negatively affects opportunistic behaviors by the seller. The seller's reputation score also plays a role in reducing opportunistic behaviors, although this effect is weakened when social control is high. Additionally, the seller's rank in the market is positively related to opportunistic behaviors. Negative offline reviews and a bad reputation can lead to stagnation and difficulty in selling online. Late shipment rate, poor order fulfillment rate, limited product selection, high price, and low glance views are factors that impact sellers' performance on e-commerce websites during heavy discount sales events. Sellers' manipulation and buyers' experience also influence buyers' evaluations, with the percentage of positive ratings being affected by manipulation and experience. These findings provide insights for online marketplaces to control seller opportunism, enhance creditworthiness, and understand buyer behaviors and reactions.
What factors influence consumer perceptions of seller credibility in e-commerce (electronic commerce)?5 answersConsumer perceptions of seller credibility in e-commerce are influenced by several factors. These factors include marketing capability and brand reputation. Additionally, perceived information transparency of an e-commerce website, including product transparency, vendor transparency, and transaction transparency, plays a significant role in shaping consumer perceptions of seller credibility. Website credibility, which encompasses factors such as website design, usability, reputation, endorsement, security, and service diversity, also influences consumer perceptions of seller credibility in e-commerce. Furthermore, factors such as online reviews, review system curation, online promotional marketing, and seller guarantees impact consumer perceptions of seller credibility. Finally, factors such as product information, purchase process, system stability, navigation, privacy (security), design, information of seller, payment methods, and customer service are associated with consumer trust in a website and influence perceptions of seller credibility.
What are the factors that affect trust in online shopping?5 answersFactors that affect trust in online shopping include perceived ease of use, privacy concerns, perceived security, product variety, and on-time delivery. Other factors that contribute to trust in online shopping are knowledge-based familiarity, perceived benefits, word of mouth, and website design. Additionally, shopping experience and ease of transaction have a positive effect on consumer trust. Perceived convenience, perceived risk, perceived competence, perceived benevolence, and perceived integrity also lead to trust in online shopping. Quality issues and reputation have a positive impact on consumer trust in online grocery shopping.

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