What are the factors that make Indian consumers biased towards the iPhone?
Best insight from top research papers
Indian consumers' bias towards the iPhone can be influenced by several factors. Brand image, brand awareness, and perceived quality are important factors that contribute to brand loyalty and repurchase intention . Additionally, brand equity elements such as brand associations and brand loyalty also play a role in influencing purchase decisions . Product quality, price, and reference group also have a positive and significant effect on the purchase interest of iPhone smartphones among students . Furthermore, brand image, lifestyle, and product quality are found to have an impact on purchasing decisions for iPhone smartphones . Finally, perceived quality, motivation, and attitude are factors that positively influence consumer purchasing decisions for iPhones . These factors collectively contribute to the bias towards the iPhone among Indian consumers.
Answers from top 5 papers
More filters
| Papers (5) | Insight |
|---|---|
| The provided paper does not mention anything about Indian consumers or their bias towards the iPhone. | |
| The provided paper does not mention anything about Indian consumers or their bias towards the iPhone. The paper focuses on the effect of product quality, price, and reference groups on the purchase interest of iPhone smartphones among students at Panca Marga University, Probolinggo. | |
| The provided paper does not mention anything about Indian consumers or their bias towards the iPhone. The paper focuses on the influence of brand image, lifestyle, and product quality on purchasing decisions for iPhone smartphones. | |
| The provided paper does not mention anything about Indian consumers or their bias towards the iPhone. | |
Open access•Dissertation 27 Dec 2013 1 Citations | The provided paper does not mention anything about Indian consumers or their bias towards the iPhone. |
Related Questions
How has the iPhone market in India evolved over the past few years?5 answersThe iPhone market in India has evolved significantly over the past few years. Apple has been manufacturing iPhones in India since 2017, and they have recently increased assembly work in the country, aiming to reduce reliance on Chinese supply chains. The market integration analysis of apple prices in India revealed that the Delhi market is the dominant one, indicating the importance of this region in the iPhone market. Additionally, a study on consumer purchase behavior in India found that factors like camera, display, price, quality, and advertising have a dominant influence on iPhone purchasing decisions. Furthermore, there are reports of Apple's leading subcontractor, Foxconn, moving a significant portion of iPhone production from China to India, which will have ripple effects on the entire industry ecosystem. Overall, the iPhone market in India has seen increased manufacturing, market dominance in certain regions, and factors influencing consumer purchasing decisions.
What are the factors influencing laptop brand preferences?5 answersFactors influencing laptop brand preferences include product quality, brand awareness, brand image, trust, brand satisfaction, and brand preference.These factors have been found to have a positive impact on purchasing decisions and brand loyalty.Additionally, price, physical features, technical features, and customer service are also important considerations for customers when choosing a laptop brand.The ownership of a laptop may also be influenced by the gender of the user.Overall, customers tend to prefer brands that offer competitive physical features, good product quality, and reliable customer service.The findings suggest that effective branding strategies, such as building brand awareness and trust, are crucial for laptop brands to acquire and maintain customers.
What are the factors that influence the rating of a mobile app?5 answersFactors that influence the rating of a mobile app include category popularity, diversity (number of languages supported), package size, release date, and user rating. Additionally, negative comments related to factors that influence engagement can directly influence user evaluation in app stores. The influence of these factors on user evaluation ranges from average to strong. Other factors that can influence app ratings include the number of times an app is commented on, the number of times it is reprinted, daily page views, and unique visitors. Attractive app titles and icons can also impact app ratings. Furthermore, the number of downloads, reviews, and ratings are important traits that affect an app's ranking. Mobile app advertising can also contribute to increased reach and popularity, leading to better rankings in app markets.
Economics of apple iphone: Price discrimination or pricing error?4 answersThe economics of the Apple iPhone can be analyzed in terms of price discrimination and pricing errors. Price discrimination refers to the practice of charging different prices to different customers based on their willingness to pay. The literature on price discrimination suggests that it can lead to increased profits for firms, but its effects on consumer welfare and overall societal welfare depend on various factors such as the availability of customer information and the ability of firms to commit to their pricing plans. In the case of the iPhone, Apple initially priced the product at $499 and $599 for the 4 GB and 8 GB versions, respectively. However, just two months later, they abruptly cut the price of the 8 GB version by $200, leading to negative reports from industry analysts and a decline in Apple's stock price. This price cut can be seen as a pricing error rather than a deliberate strategy of price discrimination.
What is the consumer attitude regarding counterfeit vs genuine luxury goods in India.?5 answersConsumer attitudes regarding counterfeit vs genuine luxury goods in India vary based on several factors. Research shows that consumers tend to buy low-conspicuous luxury goods, including luxury counterfeits, due to social function attitudes and the influence of peer pressure and social acceptance. Counterfeiting has become a significant issue in India, affecting the economy, companies, consumers, and marketers. Factors such as price-quality inference, perceived risk, and product attributes influence consumers' attitudes towards buying counterfeited products. Additionally, the social-adjustive function, which makes consumers feel special, has diminished due to the widespread consumption of both genuine and counterfeit brands. However, self-expressive function and rationality-consumptive function act as catalysts for genuine and counterfeit brand consumption, respectively. Young consumers tend to prefer genuine products, while consumers with different income levels consume genuine products for different decision-making styles.
How many people use cell phone in India?8 answers