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What are the factors that make Indian consumers biased towards the iPhone? 

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Indian consumers' bias towards the iPhone can be influenced by several factors. Brand image, brand awareness, and perceived quality are important factors that contribute to brand loyalty and repurchase intention . Additionally, brand equity elements such as brand associations and brand loyalty also play a role in influencing purchase decisions . Product quality, price, and reference group also have a positive and significant effect on the purchase interest of iPhone smartphones among students . Furthermore, brand image, lifestyle, and product quality are found to have an impact on purchasing decisions for iPhone smartphones . Finally, perceived quality, motivation, and attitude are factors that positively influence consumer purchasing decisions for iPhones . These factors collectively contribute to the bias towards the iPhone among Indian consumers.

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The provided paper does not mention anything about Indian consumers or their bias towards the iPhone.
The provided paper does not mention anything about Indian consumers or their bias towards the iPhone. The paper focuses on the effect of product quality, price, and reference groups on the purchase interest of iPhone smartphones among students at Panca Marga University, Probolinggo.
The provided paper does not mention anything about Indian consumers or their bias towards the iPhone. The paper focuses on the influence of brand image, lifestyle, and product quality on purchasing decisions for iPhone smartphones.
The provided paper does not mention anything about Indian consumers or their bias towards the iPhone.
The provided paper does not mention anything about Indian consumers or their bias towards the iPhone.

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