What does CRM stand for in supply chain?
Answers from top 14 papers
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| Papers (14) | Insight |
|---|---|
24 Citations | The study provides some insights for firms in the process of implementing a supply chain management system. |
119 Citations | Finally, competitive pressure and CRM adoption positively influence CRM routinization. |
06 Jul 2016 30 Citations | Thus, a new approach to perform Customer Relationship Management (CRM) is arising, the Social CRM (SCRM). |
64 Citations | Practical implications – This classification provides a useful tool to supply chain managers... |
| CRM activities may be very effective in enhancing customer loyalty for profit. | |
| We propose that, for these organizations, supply chain strategy, stakeholder identification and engagement, and relationship management might differentiate SISCM from traditional supply chain management. | |
04 Apr 2016 39 Citations | However, two distinct literature streams, namely sustainable supply chain management and product service systems, seem to offer valuable insights into the investigation of supply chain management in a circular economy. |
24 Citations | The application of supply chain management in construction industry may provide a new solution for resolving these problems from systems perspective. |
| To make CRM work through supply chain efficiency, the CRM strategy, the CRM-ERP integration architecture and the trust between supply chain participants shall above all be carefully considered. | |
25 Aug 2009 | Supply chain management is effective in integrating the production, operational, or strategic activities in buyer-seller relationships. |
| Contribution of the article: This article addresses the significance of outsourcing the CRM function and provides evidence that buyer trust in its CRM supplier is a critical factor in its utilization of CRM data for organizational learning and firm performance. | |
34 Citations | The discussion suggests that supply‐chain... |
| Practical implications: For effective use of CRM data, it is important for buyer firms to develop trust in their outsourced CRM supplier. | |
| By measuring CRM performance in terms of the initiation, maintenance, and retention of customer relationships, the study provides a detailed picture of what CRM implementations are capable of achieving. |
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