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What interface we use a plugin to inherit CRM services?

Customer advocacy

Semantic Web Rule Language

Customer relationship management

Customer retention

Information technology

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Proceedings Article•DOI A Formal Contract Language for Plugin-based Software Engineering Jens Dietrich, John Hosking, J. Giles - Show less +2 more 11 Jul 2007 14 Citations	These contracts can then be used in order to validate complex, plugin-based applications.
Journal Article•DOI The factors affecting adoption of CRM at organisational level in Iran's shipping industry Seyed Hessameddin Zegordi, Navid Fakhredaei - Show less +1 more 01 Aug 2011 15 Citations	For a global competitive market, CRM can bring a lot of advantages.
Open access•Journal Article•DOI CRM software applications and business performance Lawrence Ang, Francis Buttle - Show less +1 more 20 Dec 2006-The Journal of Database Marketing & Customer Strategy Management 61 Citations	We find that the intelligent application of CRM software can yield improvements in business performance.
Proceedings Article•DOI Multidisciplinarity of CRM Integration and Its Implications M. Meyer 03 Jan 2005 14 Citations	In conclusion we propose a CRM integration model which offers a combination and consolidation of our research results as well as a foundation for a theory-based and empirical assessment of CRM integration issues.
Journal Article•DOI Value-focused objectives for CRM system adoption Cristiane Drebes Pedron, Winnie Ng Picoto, Gurpreet Dhillon, Mário Caldeira - Show less +3 more 31 Mar 2016-Industrial Management and Data Systems 23 Citations	, – This study provides strategic objectives that can be used by companies to plan adoption of a CRM system.
Open access•Journal Article•DOI Classifying and selecting e‐CRM applications: an analysis‐based proposal Dotun Adebanjo 01 Aug 2003-Management Decision 152 Citations	Among other findings, proposes perspectives from which e‐CRM implementation may be viewed in addition to identifying three integration dimensions applicable to e‐CRM solutions.
Journal Article•DOI The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention Jan U. Becker, Goetz Greve, Sönke Albers - Show less +2 more 01 Sep 2009-International Journal of Research in Marketing 202 Citations	By measuring CRM performance in terms of the initiation, maintenance, and retention of customer relationships, the study provides a detailed picture of what CRM implementations are capable of achieving.
Journal Article•DOI Gaining customer knowledge through analytical CRM Mark Xu, John Walton - Show less +1 more 01 Sep 2005-Industrial Management and Data Systems 346 Citations	The application of analytical CRM has been low, and the provision of these systems is limited to a few leading software vendors. Practical implications – The findings shed light on the potential area in which organisations can strategically use CRM systems.

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What is the best crm application?5 answersThe best CRM application should focus on enhancing customer relationships, increasing customer loyalty, and improving sales services. It should automate processes, manage customer data effectively, and provide online promotions to attract new customers. Incorporating data mining technology can help identify valuable customer relationships and predict customer needs, aiding in decision-making. Additionally, utilizing a network architecture with supervised and unsupervised components can enhance accuracy and sensitivity in CRM methods, making them applicable in clinical settings for signal labeling and analysis. Furthermore, CRM systems should streamline interactions from presales to finalizing deals, improving customer retention and acquisition for organizations. By integrating these features, a comprehensive CRM application can optimize customer interactions and drive business growth.

How does CRM help sales and marketing?4 answersCRM helps sales and marketing by improving customer relationships, increasing sales efficiency, and enhancing the overall customer experience. It allows businesses to synchronize, automate, and organize sales, marketing, customer service, and technical support activities through the use of technology. CRM modules, such as automated chatbots, can help sales and marketing teams better respond to customer needs and speed up the sales cycle. Implementing a CRM system provides small and medium-sized businesses with a cost-effective tool to manage sales processes, track marketing efforts, and maintain contacts with prospects and clients. A CRM system can also provide analytical data and follow-up modules to help salespeople track prospects and improve revenue generation. By focusing on the quality of the customer experience, CRM strategies can increase customer loyalty, cross-selling, up-selling, and deep-selling opportunities, and reduce the costs associated with acquiring new customers.

What are the benefits of implementing a CRM system?4 answersImplementing a CRM system offers several benefits for businesses. Firstly, it allows for better business management and closer interaction with customers, leading to improved customer service and increased competitiveness. CRM systems also help optimize business processes, increase efficiency, and improve components such as organizational, personnel, and marketing security. By automating processes and providing analytical support, CRM systems enhance labor productivity, reduce costs, and increase profits. Additionally, CRM systems enable businesses to track marketing efforts, maintain contacts with prospects and clients, and improve the effectiveness of sales efforts. In the construction industry, implementing a CRM system can solve problematic tasks, increase efficiency, and simplify business processes. Overall, CRM systems provide businesses with the tools to build effective customer relationships, increase sales, and achieve business goals.

How can CRM be used to improve customer service?3 answersCRM can be used to improve customer service by streamlining processes, developing customer relationships, increasing sales, enhancing customer service, and boosting profitability. It offers advantages such as enhanced contact management, cross-team collaboration, heightened productivity, empowered sales management, accurate sales forecasting, reliable reporting, improved sales metrics, increased customer satisfaction and retention, boosted marketing ROI, and enriched products and services. Additionally, CRM platforms like Salesforce Service Cloud provide features such as Omni-Channel, Case Management, Knowledge Base, Process and Routine Automation, Service Analytics, Self-Service Communities, and Einstein Bots, which make customer service easier and more manageable for both customers and service providers. By maintaining an up-to-date knowledge base and improving the visualization of customer service data, CRM systems can reduce the number of repeated customer cases, leading to improved customer satisfaction.

What are the benefits of using CRM in Watsons?4 answersCRM, or Customer Relationship Management, offers several benefits for businesses like Watsons. Implementing CRM applications can help increase customer satisfaction and loyalty. CRM allows for improved customer service, personalized service, and responsiveness to customer needs. It also enables customer segmentation, customization of marketing efforts, and multichannel integration. Additionally, CRM saves time and improves customer knowledge. These benefits can lead to improved customer retention and profitability, contributing to the overall success of the business. By utilizing CRM tools and technologies, such as the internet/intranet and data warehouses, Watsons can enhance their information management and build stronger individual customer relationships.

How can CRM software be used to improve sales and marketing?5 answersCRM software can be used to improve sales and marketing by providing various benefits. It helps in sales force automation, lead management, and contact center automation, which contribute to sales efficiency and pipeline management. CRM software also enables the analysis of past deals to extract expert rules, which can guide sales strategies. Additionally, CRM software allows for the consolidation of customer data from multiple sources, enabling customer segmentation and personalized marketing campaigns. It strengthens customer engagement, increases customer loyalty, and enhances profitability. Moreover, CRM software supports customer retention and development, leading to more cost-effective marketing campaigns. Companies that use CRM software generally report satisfaction with its return on investment, and its performance in meeting customer retention expectations predicts business profitability. In summary, CRM software facilitates sales and marketing by improving efficiency, enabling data-driven decision-making, and enhancing customer relationships.

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