What is Cigna's competitive advantage?
Answers from top 9 papers
More filters
| Papers (9) | Insight |
|---|---|
22 May 2015 | On this basis, a greater competitive advantage can be reached. |
103 Citations | Research limitations/implications – The newly developed measure of competitive advantage, exempt from past conceptual problems, could be used for valid measur... |
| Competitive advantage also partially mediates marketing capabilities to performance relationship. | |
29 Citations | In addition, this study provides empirical evidence of the reasons, underpinning the relationship pattern of competitive advantage without superior performance as well as the relationship pattern of superior performance without competitive advantage. |
73 Citations | Studying the substance, expression, locale, and effect of competitive advantage allows the firm to better utilize the advantage. |
25 Citations | This study promotes the notion of cooperative advantage as an alternative to the common emphasis on competitive advantage. |
35 Citations | Different ITs are shown to impact on the sources of competitive advantage differently. |
256 Citations | CIGNA's lessons can help other firms anticipate what they will experience as they ascend the learning curve of business reengineering. |
81 Citations | The study also provides empirical evidence that attaining CI is positively related to organization competitive advantage., – First, the companies chosen for the study were mainly large companies. |
Related Questions
What is competitive advantage?5 answersA competitive advantage in business refers to the attribute that enables an organization to outperform its competitors. This advantage can stem from various factors such as access to natural resources, skilled labor, geographic location, high entry barriers, and new technology. Achieving a competitive advantage is a fundamental goal of business strategy, where a company offers better solutions or similar solutions at lower prices compared to competitors. The concept of competitive advantage has evolved to encompass the efficiency and innovation within a firm's cultural environment, leading to economic success through effective competition. Porter's value chain framework further dissects a company into activities that contribute to competitive advantage by understanding cost drivers, buyer value sources, and interactivity between activities, suppliers, and customers.
What´s Coca Cola´s Competitive Advantage?5 answersCoca Cola's competitive advantage lies in its ability to satisfy customers more than its competitors, as well as its continuous focus on serving customers according to their wishes. The company's success is attributed to its adoption of Total Quality Management (TQM) through initiatives like the Coca-Cola Quality System (CCQS). Additionally, Coca Cola's introduction of new products based on customer orientation and in response to competition has given the company a competitive edge over its rivals. The company's superior performance in terms of product, price, place, and promotion compared to its main competitor, Pepsi, further contributes to its competitive advantage. Furthermore, Coca Cola's dominance in the cola market, with a higher market share than Pepsi, solidifies its competitive position. Overall, Coca Cola's ability to satisfy customers, continuous innovation, and superior performance in the market contribute to its competitive advantage.
How do you build competitive advantage?9 answers
How do you establish a competitive advantage?9 answers
How do you gain competitive advantage over competitors?9 answers
What is needed to gain a competitive advantage?9 answers