How is computational narrative connected to customer journey?5 answersComputational narrative is connected to the customer journey in several ways. Firstly, it is used to manage customer journeys by determining customer journey scores at different interaction points and deciding when interventions should take place. Secondly, narrative processing plays a role in creating self-brand connections, as people interpret their experiences by fitting them into a story and mapping narrative information onto stories in memory. This process enhances the link between a brand and the self, making the brand more meaningful and leading to positive brand attitudes and behavioral intentions. Additionally, computational methods are employed to convert categorical sequence data of customer journeys into numerical similarity matrices, which are then used to learn features of the customer journey. These connections highlight the importance of narrative processing and computational techniques in understanding and managing the customer journey.
What is the difference between transportation and transport?5 answersTransportation and transport are two terms that are often used interchangeably, but they have different meanings. Transportation refers to the act or process of moving people or goods from one place to another, typically using vehicles or other means of conveyance. It is a broader term that encompasses various modes of transportation such as cars, trains, planes, and ships. On the other hand, transport refers to the movement of people or goods from one location to another. It is a more specific term that focuses on the actual act of moving or conveying. In summary, transportation is the overall system or infrastructure that enables transport, while transport is the actual act of moving or conveying.
What is narrative analysis?5 answersNarrative analysis is a method used in various fields of research, including psychosocial research, social sciences, and foreign policy analysis. It involves examining the stories or narratives that individuals or groups create to make meaning of events and experiences. This method focuses on understanding the structure, functions, and embeddedness of narratives within interview responses or discourse. It provides researchers with tools to explore the complexities of personal and social relations, as well as the diversity and different levels involved in stories. Narrative analysis can be used to better understand a person's experiences, collective experiences, or to explain and justify behavior and decisions in front of an audience. It offers a structured approach to analyzing narratives, considering elements such as setting, characterization, and emplotment.
What is narrative therapy?5 answersNarrative therapy is a postmodern therapy approach that focuses on understanding individuals' identities, personalities, lives, and relationships through the stories they create. It emphasizes the meanings individuals ascribe to their own life stories and personal relationships. Narrative therapy aims to re-author these stories in a functional way using specific techniques. It recognizes the role of spirituality in individuals' stories, adding meaning and purpose to their lives and relationships. Spirituality is considered an important resource in the re-authoring process within narrative therapy. The use of narrative therapy techniques can help incorporate spirituality into the therapeutic process. This approach can be particularly beneficial for children and adolescents with complex trauma sequelae, as it allows for resource activation and gentle actualization of traumatic material. Resource-oriented narrative trauma therapy is an innovative approach within narrative trauma procedures that utilizes the core elements of modern trauma therapy and memory reconsolidation mechanisms.
What is the definition of narrative?3 answersNarrative can be defined as a literary genre that occurs silently in video games, as a present element that narrates the events while playing. It is also a means for scientists to make sense of the materials in their field, represent knowledge, and make scientific reasoning and knowledge claims. In documentaries, narrative techniques from fiction are used to attach coherence to actions and occurrences, create narrative expectations, and create narrative meaning through the arrangement of scenes or shots. Narrative is a verbal account of related events, which can be factual or fictional, and is essential to mankind. In the context of children with developmental disorders, narrative is studied as a competence in communication development that predicts academic performance.
What is narrative transportation theory?4 answersNarrative transportation theory refers to the experience of becoming immersed in a story, where individuals feel completely absorbed in a narrative and disconnected from the real world. This concept involves cognitive, emotional, and mental imagery processes focused on the story, leading to the adoption of story-consistent beliefs, attitudes, and behaviors. Narrative transportation is associated with media enjoyment and has been found to influence individuals' attitudes and beliefs. It is also a mechanism that bridges authenticity and travel intention in the context of augmented reality experiences in tourism. The process of narrative transportation is a structured gradual process, where media consumption leads to escapism, which in turn leads to immersion, and ultimately influences travel intention. Narrative transportation is considered a prototypical form of experiential response in transmedia storytelling, and it has the potential to create interactive and constructive learning experiences when balanced with knowledge elaboration.