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What is the most cost effective way to buy groceries? 

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These factors are leading to increased business performance of groceries.
Where people shop for groceries and distance traveled to grocery stores are independently associated with BMI.
By knowing what individual consumers buy, the food retailer should be able to target them with relevant offers whilst the consumer saves money in the process.
This study is one of the first attempts to investigate consumer behaviour towards e-groceries shopping in the Malaysian context.

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