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What is the most effective and least costly marketing tool?

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Journal Article•DOI Building and sustaining profitable customer loyalty for the 21st century Vikas Kumar, Denish Shah - Show less +1 more 01 Jan 2004-Journal of Retailing 628 Citations	Therefore, there is no surprise that it is one of the most widely studied areas by researchers and one of the most widely implemented marketing initiatives by practitioners.
Journal Article•DOI Market Segmentation for Fund Raisers Scott M. Smith, Leland L. Beik - Show less +1 more 01 Jun 1982-Journal of the Academy of Marketing Science 24 Citations	The procedures are particularly effective if based on marketing research.
Book Chapter•DOI Identification of a Multi-criteria Assessment Model of Relation Between Editorial and Commercial Content in Web Systems Jarosław Jankowski, Jarosław Jankowski, Wojciech Sałabun, Jarosław Wątróbski - Show less +3 more 01 Jan 2017 31 Citations	Therefore, effective way to manage marketing content is needed.
Journal Article•DOI How effective is the sponsorship of global sports events? A comparison of the FIFA World Cups in 2006 and 1998 Gerd Nufer, André Bühler - Show less +1 more 01 Jul 2010-International Journal of Sports Marketing & Sponsorship 46 Citations	Ambush marketing, however, seems to be an effective alternative.
Journal Article•DOI Performance growth and opportunistic marketing spending Dominique M. Hanssens, Fang Wang, Xiao-Ping Zhang - Show less +2 more 01 Dec 2016-International Journal of Research in Marketing 10 Citations	In most cases that involve requesting gradually higher marketing budgets, which is expensive, especially considering the known diminishing return effects of marketing.
Journal Article•DOI Marketing, total quality management and benchmarking: exploring the divide David Longbottom, Richard Mayer, James Casey - Show less +2 more 01 Jan 2000-Journal of Strategic Marketing 36 Citations	Our results show that marketing academics are least disposed towards benchmarking methods than other groups and that marketing managers are least likely to use the technique.

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Related Questions

Is innovative marketing low cost?5 answersInnovative marketing can indeed be low cost, as highlighted in various research papers. The concept of low-cost innovations has gained traction in recent years, aiming to align business with social welfare. These innovations target economically weaker sections by reducing market and technological uncertainties for price-sensitive customers, emphasizing the importance of affordability-driven strategies. Smart low-cost players invest in true innovation for large, low-income segments, expanding market scope significantly. Additionally, a low-cost design model distinguishes between low-cost adaptation and smart low-cost design approaches, enabling the creation of products with lower costs and higher value. Therefore, innovative marketing strategies that focus on affordability and value creation can be cost-effective and successful in reaching target markets.

What are major marketing tools?4 answersThe major marketing tools identified in the abstracts include market and environment analysis tools, activity strategy formation tools, communication policy formation tools. Other tools mentioned are advertising, sales promotion, personal selling, public relations, direct marketing. In the online space, contextual advertising, social media marketing, and direct marketing through email newsletters, social networks, and push notifications are important tools. Planning tools are also mentioned, which guide marketing professionals through various steps of the marketing process.

What is marketing tools?5 answersMarketing tools refer to the methodologies and techniques used by enterprises to analyze the market, attract customers, and achieve success in the market. These tools are essential for the efficiency of marketing activities and play a crucial role in achieving the goals of an enterprise. Marketing tools can be classified into different groups based on their purpose, such as marketing research, the marketing complex, and analyzing the effectiveness of marketing activities. Traditional marketing tools encompass traditional research methods and policies, while novel tools utilize modern information technologies, psychological techniques, and economic-mathematical models. The use of marketing tools is important in providing consumers with knowledge about goods and services, creating emotional connections, and building trust between the manufacturer and consumers. In summary, marketing tools are diverse methodologies and techniques that help enterprises analyze the market, attract customers, and achieve their goals in the market.

What are the most effective marketing tools for promoting food businesses?3 answersThe most effective marketing tools for promoting food businesses include e-marketing tools, sales promotions, advertisements, personal sales, direct marketing, and content marketing. E-marketing tools offer benefits such as the ability to compare prices and cost-effectiveness, making them attractive for food businesses. Sales promotions are highly effective in influencing consumer preferences and choices, leading to increased sales and brand switching. Advertisements play a crucial role in influencing consumer choices and are important factors in their decision-making process. Personal sales and direct marketing are commonly used tools by food businesses to increase sales and reduce inventory. Content marketing, including online advertising and social media, allows food entrepreneurs to target specific markets and reach a wide audience. These marketing tools have been found to have a significant impact on consumer attitudes towards brands and purchase intentions.

What are the benefits of using robots as a marketing tool?5 answersRobots offer several benefits as a marketing tool. They can automate promotion activities, attract visitors' attention, and increase consumer loyalty. Additionally, robots can perform complicated and personalized tasks with greater autonomy, improving productivity and work quality. In the context of the COVID-19 pandemic, service robots have played an essential role in the hospitality industry, ensuring effective and safe social distancing among people. Furthermore, the use of robots in the retail industry has both positive and negative impacts, with robots proving to be efficient and reliable, although the idea of robots taking over various jobs may not be ideal. Trust is a key factor in the adoption of robots, and features that make robots more human-like, such as appearance and social functioning, can enhance trust, intention to use, and enjoyment.

What are the key considerations when choosing a digital marketing tool?5 answersWhen choosing a digital marketing tool, key considerations include usability, tangible value, perceived value, high return, efficiency, quality of digital services, quality of digital information, quality of the digital system, predictability of expected results, and the goals of the marketing strategy. Additionally, the selection should be based on a multiple number of criteria, such as the marketing budget, the age of the audience, the competence of the company's staff, and the frequency of use of digital marketing tools. The use of fuzzy-AHP and fuzzy TOPSIS techniques can assist in the selection process by providing a systematic and effective evaluation of the tools. It is important to consider the specific needs and market of the enterprise when choosing digital marketing tools, as different tools may be more suitable for different purposes and markets. The selection should also take into account the financial stability of the company and the ability to maintain an appropriate level of development within the current budget.

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