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What should Elon Musk do for Tesla to gain and sustain a competitive advantage? 

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Learning from hybrids about how to align profits and societal impact may be a driver of long-term competitive advantage.
Increasing the years of competitive rivalry should help a later entrant slowly reduct the pioneer's market share advantage.
It was realised that Tesla has managed to create a product that has a rather unique positioning in a highly competitive industry.
The higher the Innovation will result in the higher Competitive Advantage.
In particular, it argues that two levels of competitive advantage need to be considered, namely the competitive advantage of the sponsorship and competitive advantage in the market.
This strategy will bring real competitive advantage.
From a practical perspective, the study brings more deeply understanding for CEOs/managers about the necessary factors to encourage and promote firm’s competitive advantage.
This provides managers with nuanced insights about environmentally-driven competitive advantage.
With these findings, we contribute to the theoretical understanding of innovation strategy in a dysfunctional competition environment and how new ventures strive for competitive advantage in such a setting.
Open accessJournal ArticleDOI
Žana Čivre, D. Gomezelj Omerzel 
22 May 2015
24 Citations
On this basis, a greater competitive advantage can be reached.

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