scispace - formally typeset
Search or ask a question

Answers from top 10 papers

More filters
Papers (10)Insight
Based on the study’s findings, we suggest a number of pragmatic strategies to aid store and mall managers in their marketing efforts with regard to consumers today.
The findings also reveal that mall expenditures are the same between shoppers who partake in mall activities and those who do not.
The study develops a theory that reflects drivers of mall-patronage frequency among Nigerian shoppers, extending the mall-shopping research by providing contemporary insights into the requirements of shoppers in a fast-changing retail landscape.
Further, shoppers with family companions are most able to enhance brand evaluation from mall brand experience.
The paper concludes with an extended discussion of the consequences of mall development for the city and urban life, arguing that the indoor city is a myth.
In consequence, the current study helps to extend the theoretical and practical scopes of the entertainment paradigm and provides several strategic principles for mall managers.
The effect of the mall environment, mediated by product perception, significantly impacts the shopping objectives of ...
The authors established reliability and validity of the scale and found support for the effects of shopping experience on mall patronage.
This discovery gives a more holistic understanding of the mall brand.
The findings can be helpful to mall managers and developers in mall-planning strategies.