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We find that apps owned by subsidiary banks are always less secure than or equivalent to those owned by parent banks.
An analysis of the who-installs-who relationships between installers and child apps reveals that the Play market is the main app distribution vector, responsible for 87% of all installs and 67% of unwanted app installs, but it also has the best defenses against unwanted apps.
In several situations it is important to provide assurance that a mobile app is authentic, i. e., that it is indeed the app produced by a certain company.
Interestingly, both relationships appear to be moderated by the pricing scheme adopted by publishers for that app.
Once downloaded, it may cause its user to recommend that app to friends who then may download the app and “infect” other friends.
This finding suggests that although offering a free trial version is a viable way to improve the visibility of a mobile app, offering a quality free app is more important in boosting sales of the paid app.
We find that the advertising revenue-sharing contract under agency pricing for app sales leads to a higher app price than would be offered by the integrated platform found in traditional advertising.
Open accessProceedings ArticleDOI
18 Aug 2014
10 Citations
The app is equipped with an expert system and is the first such app to be completely automated.
Open accessProceedings ArticleDOI
Soo Ling Lim, Peter J. Bentley 
20 Jun 2013
58 Citations
There may be an app for everything, but if the user cannot find the app they desire, then the app store has failed.
Proceedings ArticleDOI
Peifeng Yin, Ping Luo, Wang-Chien Lee, Min Wang 
04 Feb 2013
98 Citations
We argue that the process of app adoption therefore is a contest between the owned apps' actual values and the candidate app's tempting value.

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