Why do some US retailers have a competitive advantage in global markets?
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75 Citations | Nonetheless, retailers from emerging countries can also be important players in some regional markets. |
77 Citations | But important niches in several foreign markets can also enable growth of retailers in the second group, the German soft discount retailers specialised abroad, and of the third group, the French soft discount retailers diversified abroad. |
18 Citations | The strategy resulted in increased profits and market share. Practical implications – The study is significant because it provides a framework for a globally competitive strategy that retailers can utilize in order to develop specialize... |
| Our analysis of the international expansion of the sales operations of 102 retailers over the period 2003–2012, during which these retailers sequentially or simultaneously entered into a total 836 overseas markets, largely supports our hypotheses. | |
16 Citations | However, this advantage holds only for generalist retailers, not for specialist international retailers. |
54 Citations | The authors demonstrate how the concept of competitive advantage can be utilized to assist retailers in today's volatile environment. |
16 Citations | Using data from the 2007 Deloitte survey of 250 large-scale global retailers, the research shows that international retailers use both strategies about equally. |
| This implies a mutually beneficial relationship among different types of retailers rather than an overwhelming competitive advantage for larger stores. | |
10 Citations | This study contributes to the literature on international retailing by addressing a gap in the literature regarding how retailers from emerging markets expand internationally. |
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