Crafting the brand: Typeset (now SciSpace)

Crafting the brand: Typeset (now SciSpace)

Monali Ghosh
Monali Ghosh

What’s Typeset (now SciSpace)?

Typeset (now SciSpace) enables researchers to author research papers faster by providing an intuitive online collaborative writing platform. We are making the process of writing, collaborating on, and reviewing research documents quicker and easier than ever before.

It is better than Microsoft Word or LaTeX because it does not involve manual formatting or learning LaTeX. We have the best aspects of Microsoft Word + LaTeX shipped into one editor. We also support templates for journals (IEEE, ACM, Nature, etc.).

(I will talk in detail when we have the beta live)

The Concept:

Since it’s about documents, papers, formatting, typing, etc. I decided to showcase the ‘doc’ in the logo and this meaning is shown directly through the logo symbol.

The initial concept was to marry the ‘document’ with the letter ‘T’. The doc icon that everyone knows is the peeled rectangle. What I did was to put the ‘T’ inside.

Since the very first time, when man started to write the first letters in the then existing primitive language they expressed it with lines. Everything was stroke-based, e.g., a rectangle was just the outline or an animal was just the outline. Later, man invented the pen, pencil but the lines remained. When the printing machines came, the letters still remained as lines. Even the text that you are reading now is made of lines. ‘Lines’ are the basics of any art, I believe.

Why mono-spaced typeface?

When the brief was given to me, the first thing that came to my mind was the typewriter that I had seen in the 90s. The next step was to find a conventional typewriter. I searched every nook and corner of the city I live in; finally, I gave up on Google search results, and other directories as nothing could really show me a place where I could get one. Later, I met some old people and asked them about places where I could at least see one.

After like a week or so of searching, I found a place that was a dump yard of typewriters. No one bothered about these old machines. But I couldn’t wait to press the keys; I grabbed one and started to type. I typed all the symbols, alphabets, and brand names. I tried with different machines to get the feel of different fonts.

I took all these papers to my workstation, scanned them, and analyzed the typography that has been used. I knew that they were mono-spaced typefaces. I started to look for similar-looking fonts online. I did find a few, but nothing satisfied me. None of the available online versions made me happy.

Ergo, I decided to create a custom typeface for this brand. I was pretty sure by then, that I wanted a mono-spaced font.

Why Blue?

The natural ink color is blue. Be it a ball pen or a fountain pen. Why? Well, I don’t know. But I knew that this color has something.

I chose many ink bottles of different colors and a few from ballpoint pens. Splattered all these onto individual white papers, and scanned them all. Later, I finally chose a color that was not too bright, yet not too blue. After countless iterations, I ended up with #007AFF which I call The Typeset Blue.

Why peeled as identity?

When I say ‘document’, the first thing that comes to mind is that of a paper peeled at one corner. I think people have long started to recognize it as such owing to the icons of Microsoft Word and Mac Pages, etc. final logo.

NOTE: I got to work on every single pixel of the app, I drew icons on my own, and designed layouts of the screens. Beta is going live soon, so pause for the effect.

If this interests you do not forget to check these:

  1. Typeset (now SciSpace) on Behance here.
  2. My Behance portfolio here.

Want to work with SciSpace? Check out all the open positions here.

We recommend taking a look at SciSpace if you are looking for platforms to simplify research workflows. There are over 200 million articles covering many topics, along with summaries and profiles that let you display your expertise.


It includes everything you need, including a repository of over 270 million research papers across disciplines, SEO-optimized summaries and public profiles to show your expertise and experience. It enables you to evaluate the quality of a source by showing its references, citations, and performance metrics. The tool also helps you discover which topics are trending, who are the leading authors, and which publishers are on top.

Assess credibility and metrices of your content
Assess credibility and metrices of your content

Thank you for reading so far.