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Showing papers on "Accounting period published in 1984"


Journal ArticleDOI
TL;DR: In this paper, the authors build a step-by-step approach to the problem of investing the right level of funds in advertising, dealing with two well-recognized problems: cases where the advertising continues to produce sales results in periods after the initial investment and accounting period; and cases where it is impossible to know which advertisement produces which customers and which sales.
Abstract: In this paper, the author builds a step-by-step approach to the problem of investing the ‘right level’ of funds in advertising. In particular, he deals with two well-recognized problems: cases where the advertising continues to produce sales results in periods after the initial investment and accounting period; and cases where it is impossible to know which advertisement produces which customers and which sales.

2 citations


Book
01 Jan 1984

1 citations