Topic
Attractiveness
About: Attractiveness is a research topic. Over the lifetime, 6332 publications have been published within this topic receiving 180428 citations. The topic is also known as: attraction.
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TL;DR: In this paper, the authors hypothesized that firms' corporate social performance is related positively to their reputations and to their attractiveness as employers, and showed that independent ratings of CSP are related to firms' reputations, suggesting that a firm's CSP may provide a competitive advantage in attracting applicants.
Abstract: Drawing on propositions from social identity theory and signaling theory, we hypothesized that firms' corporate social performance (CSP) is related positively to their reputations and to their attractiveness as employers. Results indicate that independent ratings of CSP are related to firms' reputations and attractiveness as employers, suggesting that a firm's CSP may provide a competitive advantage in attracting applicants. Such results add to the growing literature suggesting that CSP may provide firms with competitive advantages.
2,795 citations
TL;DR: The authors developed a 15-item semantic differential scale to measure perceived expertise, trustworthiness, and attractiveness of celebrity endorsers, which was validated using respondents' self-reported measures of intention to purchase and perception of quality for the products being tested.
Abstract: The purpose of this study was to develop a scale for measuring celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Accepted psychometric scale-development procedures were followed which rigorously tested a large pool of items for their reliability and validity. Using two exploratory and two confirmatory samples, the current research developed a 15-item semantic differential scale to measure perceived expertise, trustworthiness, and attractiveness. The scale was validated using respondents' self-reported measures of intention to purchase and perception of quality for the products being tested. The resulting scale demonstrated high reliability and validity.
2,489 citations
TL;DR: Eleven meta-analyses evaluate social and fitness-related evolutionary theories and the veracity of maxims about beauty to demonstrate that raters agree about who is and is not attractive, both within and across cultures.
Abstract: Common maxims about beauty suggest that attractiveness is not important in life. In contrast, both fitness-related evolutionary theory and socialization theory suggest that attractiveness influences development and interaction. In 11 meta-analyses, the authors evaluate these contradictory claims, demonstrating that (a) raters agree about who is and is not attractive, both within and across cultures; (b) attractive children and adults are judged more positively than unattractive children and adults, even by those who know them; (c) attractive children and adults are treated more positively than unattractive children and adults, even by those who know them; and (d) attractive children and adults exhibit more positive behaviors and traits than unattractive children and adults. Results are used to evaluate social and fitness-related evolutionary theories and the veracity of maxims about beauty.
2,064 citations
TL;DR: In this article, an observational study examined the influence of attractiveness on the use of POS by observing users of three pairs of high- and low-quality (based on attractiveness) POS matched for size and location.
1,413 citations
TL;DR: In this paper, three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity source likability, and participant product involvement, and the results were interpreted as supporting social adaptation theory.
Abstract: Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory.
1,216 citations