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Showing papers on "Brand equity published in 1977"

Journal Article•
Product Familiarity, Brand Name, and Price Influences on Product Evaluation

[...]

P. S. Raju
01 Jan 1977-ACR North American Advances

48 citations

Journal Article•
The Influence of Prior Product Experience, Price and Brand on Quality Perception

[...]

John J. Wheatley, Richard G. Walton, John S. Y. Chiu
01 Jan 1977-ACR North American Advances

28 citations

Posted Content•DOI•
Prices and Quality Comparisons of National Brand and Private Label Food Products

[...]

Syed Jafri, Dennis R. Lifferth
01 Jan 1977

4 citations