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Business analytics

About: Business analytics is a research topic. Over the lifetime, 3593 publications have been published within this topic receiving 84601 citations. The topic is also known as: Business Analytics & business analytics.


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30 Nov 2014
TL;DR: The needs, opportunities and challenges of implementing big data analytics in the education sector will be described.
Abstract: Academic institutions are now drawing attention in finding methods for making effective learning process, for identifying learner’s achievements and weakness, for tracing academic progress and also for predicting future performance. People’s increased expectation for accountability and transparency makes it necessary to implement big data analytics in the educational institution. But not all the educationalist and administrators are ready to take the challenge. So, it is now obvious to know about the necessity and opportunity as well as challenges of implementing big data analytics. This paper will describe the needs, opportunities and challenges of implementing big data analytics in the education sector.

16 citations

01 Jan 2015
TL;DR: In this paper, the authors analyzed the paper and online journal usage from all possible data sources and discovered that users at the Yale Medical Library preferred the electronic format of articles to the print version.
Abstract: Emerging technologies have offered libraries and librarians new ways and methods to collect and analyze data in the era of accountability to justify their value and contributions. For example, Gallagher, Bauer and Dollar (2005) analyzed the paper and online journal usage from all possible data sources and discovered that users at the Yale Medical Library preferred the electronic format of articles to the print version. After this discovery, they were able to take necessary steps to adjust their journal subscriptions. Many library professionals advocate such data-driven library management to strengthen and specify library budget proposals.

16 citations

Journal ArticleDOI
TL;DR: The results show that the exhibitor can use RFID to gather visitor intelligence and the key findings of this study provide valuable feedback to business analysts to promote follow-up marketing strategies.

16 citations

Journal Article
TL;DR: In this article, the authors present a framework for incorporating the Design Science Research (DSR) and Critical Research (CR) research paradigms into the introductory business research methods course, in order to get a more holistic perspective and see a broader range of legitimate research perspectives.
Abstract: 1. IntroductionUniversity courses teaching research methods are a key element in the development of a research community through developing its fledgling members' ability to conduct, interpret, critique and develop high quality research. In today's business research environment, a diverse range of research paradigms are available and used by researchers; these need to be understood and familiar to business researchers today. New members of the research community typically receive their initial grounding in an introductory research methods course. Such a course should cover the broad range of methods used for business research. Otherwise, fledgling members of our community would be significantly handicapped by not understanding the role or even the existence of other research paradigms or how they contribute to the improvement of business and our understanding of it.Unfortunately, the introductory Business Research Methods courses taught at many universities and the textbook they use usually place heavy if not exclusive emphasis on positivist and interpretive research paradigms and methods. They typically emphasise quantitative and qualitative empirical research techniques for research to identify, describe, explain or evaluate existing business practices. However, research in applied disciplines, such as those in business (accounting, finance, marketing, etc.), has other relevant goals besides explanation or evaluation of extant phenomena. Such other goals are more adequately addressed by research paradigms other than (or in addition to) positivism and interpretivism as described below.Another important goal of business research is the invention and development of new business practices, rather than simply examining existing ones. Such research is better supported by the Design Science Research (DSR) paradigm (Hevner et al, 2004; March & Smith, 1995), which has recently received extensive attention in the Information Systems (IS) discipline. The DSR paradigm emphasises the invention, design, and development of new technologies, techniques, and methods, yet still achieving research rigour. Venable (2010) has suggested that all business research disciplines could benefit from considering the DSR paradigm and the discussions about it in the IS discipline, particularly developments re. DSR methods, design theory, and DSR standards. Van Aken (2004, 2005, 2007) in particular has advocated its relevance to the Management discipline.Still another important goal of (some areas of) business research is to examine goals of businesses (and other organisations) other than profit. Many organisations that benefit from business research are not businesses, but are government or not-for-profit organisations. Furthermore, many researchers within business are concerned with the relationship of business organisations to local communities and society. Other goals, such as those incorporated into the triple bottom line (i.e. achievement of social and environmental good), are also very relevant. Understanding how existing business practices impact upon people and communities, or development of new business practices as above that improve upon that impact, is much better supported by the Critical Research (CR) paradigm (Cecez-Kecmanovic et al, 2008; Stahl, 2008b; Myers and Klein, 2011).An Introduction to Business Research Methods course would benefit significantly from incorporating the DSR and CR research paradigms into the course, in such a way that new business research students can get a more holistic perspective and see a broader range of legitimate research perspectives.While Critical Research and Design Science Research both have a rich literature, no research has discussed how they can be taught or included in the introductory research methods curriculum. This paper motivates and addresses that gap, with a new framework and practical methods and suggestions. Unfortunately, space limitations prevent a full introduction to CR and DSR; those unfamiliar are referred to the papers cited in the brief introductions included below. …

16 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
2023131
2022262
2021176
2020169
2019185
2018203