Business analytics

About: Business analytics is a research topic. Over the lifetime, 3593 publications have been published within this topic receiving 84601 citations. The topic is also known as: Business Analytics & business analytics.

Big data analytics: a survey

Abstract: The age of big data is now coming. But the traditional data analytics may not be able to handle such large quantities of data. The question that arises now is, how to develop a high performance platform to efficiently analyze big data and how to design an appropriate mining algorithm to find the useful things from big data. To deeply discuss this issue, this paper begins with a brief introduction to data analytics, followed by the discussions of big data analytics. Some important open issues and further research directions will also be presented for the next step of big data analytics.

A reference model for learning analytics

Abstract: Recently, there is an increasing interest in learning analytics in Technology-Enhanced Learning TEL. Generally, learning analytics deals with the development of methods that harness educational datasets to support the learning process. Learning analytics LA is a multi-disciplinary field involving machine learning, artificial intelligence, information retrieval, statistics and visualisation. LA is also a field in which several related areas of research in TEL converge. These include academic analytics, action analytics and educational data mining. In this paper, we investigate the connections between LA and these related fields. We describe a reference model for LA based on four dimensions, namely data and environments what?, stakeholders who?, objectives why? and methods how?. We then review recent publications on LA and its related fields and map them to the four dimensions of the reference model. Furthermore, we identify various challenges and research opportunities in the area of LA in relation to each dimension.

Marketing Analytics for Data-Rich Environments

Abstract: The authors provide a critical examination of marketing analytics methods by tracing their historical development, examining their applications to structured and unstructured data generated within or external to a firm, and reviewing their potential to support marketing decisions. The authors identify directions for new analytical research methods, addressing (1) analytics for optimizing marketing-mix spending in a data-rich environment, (2) analytics for personalization, and (3) analytics in the context of customers’ privacy and data security. They review the implications for organizations that intend to implement big data analytics. Finally, turning to the future, the authors identify trends that will shape marketing analytics as a discipline as well as marketing analytics education.

Big Data Research in Information Systems: Toward an Inclusive Research Agenda

Abstract: Big data has received considerable attention from the information systems (IS) discipline over the past few years, with several recent commentaries, editorials, and special issue introductions on the topic appearing in leading IS outlets. These papers present varying perspectives on promising big data research topics and highlight some of the challenges that big data poses. In this editorial, we synthesize and contribute further to this discourse. We offer a first step toward an inclusive big data research agenda for IS by focusing on the interplay between big data’s characteristics, the information value chain encompassing people-process-technology, and the three dominant IS research traditions (behavioral, design, and economics of IS). We view big data as a disruption to the value chain that has widespread impacts, which include but are not limited to changing the way academics conduct scholarly work. Importantly, we critically discuss the opportunities and challenges for behavioral, design science, and economics of IS research and the emerging implications for theory and methodology arising due to big data’s disruptive effects.