Community engagement

About: Community engagement is a research topic. Over the lifetime, 9368 publications have been published within this topic receiving 106106 citations.

The Social Influence of Brand Community: Evidence from European Car Clubs

Abstract: The authors develop and estimate a conceptual model of how different aspects of customers' relationships with the brand community influence their intentions and behaviors. The authors describe how identification with the brand community leads to positive consequences, such as greater community engagement, and negative consequences, such as normative community pressure and (ultimately) reactance. They examine the moderating effects of customers' brand knowledge and the brand community's size and test their hypotheses by estimating a structural equation model with survey data from a sample of European car club members.

Community-Based Participatory Research Contributions to Intervention Research: The Intersection of Science and Practice to Improve Health Equity

Abstract: Community-based participatory research (CBPR) has emerged in the last decades as a transformative research paradigm that bridges the gap between science and practice through community engagement and social action to increase health equity. CBPR expands the potential for the translational sciences to develop, implement, and disseminate effective interventions across diverse communities through strategies to redress power imbalances; facilitate mutual benefit among community and academic partners; and promote reciprocal knowledge translation, incorporating community theories into the research. We identify the barriers and challenges within the intervention and implementation sciences, discuss how CBPR can address these challenges, provide an illustrative research example, and discuss next steps to advance the translational science of CBPR.

Customer engagement in a Facebook brand community

Abstract: Purpose – Customer engagement is a concept that has emerged recently to capture customers' total set of behavioral activities toward a firm. The purpose of this paper is to study the effect of customer engagement behaviors on perceived relationship benefits and relationship outcomes.Design/methodology/approach – An online survey of members of a gaming Facebook brand community, resulting in 276 usable responses from gaming customers.Findings – Customer engagement was divided into “Community Engagement Behaviors” (CEB) and “Transactional Engagement Behaviors” (TEB). In addition, three relationship benefits were identified: social benefits, entertainment benefits and economic benefits. The engagement behaviors largely influenced the benefits received. Furthermore, the mediation analysis results show that the influence of CEB on satisfaction is partially mediated by social benefits and entertainment benefits, while the effect of TEB on satisfaction is fully mediated through the same benefits. The effect of CE...

Service-Learning: A Balanced Approach to Experiential Education

Abstract: THE SERVICE-LEARNING STRUGGLE FOR OVER A QUARTER OF A CENTURY, education researchers and practitioners have struggled to determine how to best characterize service-learning. In 1979, Robert Sigmon defined service-learning as an experiential education approach that is premised on "reciproca1learning" (Sigmon, 1979). He suggested that because learning flows from service activities, both those who provide service and those who receive it "learn" from the experience. In Sigmon's view, service-learning occurs only when both the providers and recipients of service benefit from the activities. Today, however, the term "service-learning" has been used to characterize a wide array of experiential education endeavors, from volunteer and community service projects to field The Corporation for National Service provides a narrower definition that sees service-learning as a "method under which students learn and develop through active participation in ... thoughtfully organized service experiences that meet actual community needs, that [are] integrated into the students' academic curriculum or provide structured time for [reflection, and] that enhance what is taught in school by extending student learning beyond the classroom and into the community ... " (Corporation for National and Community Service, 1990). The confounding use of the service-learning term may be one reason why research on the impacts of service-learning has been difficult to conduct. In 1989, Honnet and Poulsen developed the Wingspread Principles of Good Practice for Combining Service and Learning (Honnet & Poulsen, 1989, TODAY, HOWEVER, THE TERM "SERVICE-LEARNING" HAS BEEN USED TO CHARACTERIZE Appendix B). While these guidelines offer a useful set of best practices for service oriented educational programs, they are not solely germane to service-learning and could easA WIDE ARRAY OF EXPERIENTIAL EDUCATION ENDEAVORS, FROM VOLUNTEER AND