Showing papers on "Competitive advantage published in 1978"
TL;DR: In this article, the key relationship between a firm's objectives, its strategy, and the environment in which it operates is discussed, and a quantitative model of business strategy can be developed based on this relationship.
Abstract: Quantitative models of business strategy can be developed upon the key relationship between a firm's objectives, its strategy and the environment in which it operates. To be meaningful, this paper ...
304 citations
TL;DR: An organizational typology based on three adaptive strategies is described in this paper, and studies designed to test the validity of the associated theory and of its predictions, for both manufacturing and ret...
Abstract: An organizational typology based on three adaptive strategies is described, and studies designed to test the validity of the associated theory and of its predictions, for both manufacturing and ret...
125 citations
01 Aug 1978
TL;DR: An empirical study of 199 corporations found significant evidence that firms tend to adopt more complete formal long-range planning processes as the turbulence of the business environment increa... as discussed by the authors,.
Abstract: An empirical study of 199 corporations provided significant evidence that firms tend to adopt more complete formal long-range planning processes as the turbulence of the business environment increa...
41 citations
29 citations
01 Aug 1978
TL;DR: In this paper, an integrated interdisciplinary approach to the problem of competitive strategy has not generally been attempted, because of the inherently complex nature of corporate strategy and the complexity of the problem itself.
Abstract: Because of the inherently complex nature of corporate strategy, an integrated interdisciplinary approach to the problem of competitive strategy has not generally been attempted. This study contains...
4 citations
TL;DR: The concept of social assessment of technology leads to a reappraisal of the role of science and technology in a contemporary society, both with regard to policy, and to final objectives as discussed by the authors.
3 citations
01 Jan 1978
TL;DR: Corporate marketing management has become an increasingly important task in the international enterprise as the era of global competition has approached as discussed by the authors, as marketing expertise tested and proven in many national settings is applied by competitors for whom market differences are a minor hindrance rather than a major obstacle.
Abstract: Corporate marketing management has become an increasingly important task in the international enterprise as the era of global competition has approached. Today the maintenance of competitive advantage requires new corporate skills. Experience in a local market is no longer a guarantee of continued success, as marketing expertise tested and proven in many national settings is applied by competitors for whom market differences are a minor hindrance rather than a major obstacle. The removal of trade barriers, the growing mobility of consumers, the internationalisation of communication media and the emergence of the multinational customer have all contributed to the transferability of marketing ideas across national frontiers. In the mature multinational, marketing knowledge and skills are transferred globally to buttress existing products and exploit new market opportunities.