Connotation

About: Connotation is a research topic. Over the lifetime, 2096 publications have been published within this topic receiving 8265 citations.

The connotation,characteristics and implications of innovation ecosystem

Abstract: This paper firstly analyzes the rapidly decline trend of Nokia,and then proposes the importance of innovation ecosystem in the strategic management practice. Accordingly,the paper puts forward the concept of innovation ecosystem based on the former studies and arguments,and discusses the essences,connotations,and the key characteristics of the innovation ecosystem. In the end,the paper suggests the academic values and the policy implications of the concept and the theory.

Applied-Digitization Technology and Animation Abstract in the Protection and Inheritance of Intangible Cultural Heritage

Abstract: in the Protection and Inheritance of Intangible Cultural Heritage Xi Deng1, Chong Shen2* 1College of Arts, Hainan University, Haikou, P.R. China 2*College of Information Science T Animation Abstract; Intangible Cultural Heritage; Li Nationality; Material Abstract. As a Web carrier, animation abstract is development of the connotation and denotation of intangible cultural heritage resources, and is also a method to reconstruct the classification system of intangible cultural heritage. This paper describes the process of developing and realizing Li Nationality intangible cultural heritage resources by animation. It not only helps us understand and explain visualization and dissemination of intangible cultural heritage under modern visual culture environment, but also is a reference paradigm for the protection and inheritance of the intangible heritage of minority nationalities.

Impact of ethics on research productivity in higher education

Abstract: The objective of this research is to assess the impact of ethics on research productivity within laboratories of public universities. To achieve this objective, neural networks’ method is used to highlight impacting and impacted variable modalities. Findings show ethical variables having the greatest impact on research productivity are ethics supporting document and transparency, while the variables most impacted by ethics are publications and scientific projects. Finally, the originality of this work lies in the reconciliation of two dimensions that appear to be irreconcilable a priori, namely, ethics which has a social connotation and productivity which has an economic connotation. It also resides in employing neural networks’ method, with is rarely used in social sciences.

Study on Chinese Brand cultural archetype: theory building and cross-cultural comparison

Abstract: The essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power enhancement of China. Applying the Chinese national cultural archetype resource, which will be used for promoting the Chinese Brand internationalization, aims for the consumers' approval with the hope of integrating and spreading the unique cultural advantage of Chinese brand. The recognizing of Chinese brand's cultural archetype in this paper has constituted the basis of Chinese brand's cultural archetype strategy.,Based on the Grounded Theory, this paper has collected and analyzed the value symbols, character images and theme stories of Chinese narrative advertisements and constructed the cultural archetype framework of Chinese brands. This paper makes a comprehensive application of Charmaz's constructivist analysis and the main axis analysis and inspection method advocated by Strauss, with the aim of building a more objective and systematic theoretical framework for the Chinese brand cultural archetype.,In this framework, it revealed: (1) Chinese brand's cultural archetype can be divided into 12 concrete archetypes according to individual's relationship with self, the other, community and nature; (2) Consumers' different ways of self-categorization are attributed as the essential difference among various archetypes. This paper also compared and analyzed the differences between Chinese and Western cultural archetypes from three perspectives, formation of social structure, pedigree of myth and character's feature.,This paper has certain innovative significance to the theoretical construction of the archetype of Chinese brand culture. First, based on the cultural perspective, this paper applied the cultural psychological connotation of archetype to the brand research across culture, which is more conducive to the researchers' investigation of the cultural psychology of consumers in the cross-cultural context? Second, based on the identification and comparative study of Chinese brand culture archetype, it provides a new expansion and supplement for the research on brand internationalization and globalization in emerging countries.

Analysis on the Function of Cultural Connotation in Vocabulary Teaching and Learning of English Majors

Abstract: Vocabulary is one of most important essentials of language, and it is also the basic of language communication. There are great differences between Chinese and English culture. Therefore, this difference will certainly reflect on the words, especially words with special cultural connotation. In English, there are a lot of words with cultural connotation. University English students who do not understand English culture will certainly misunderstand its cultural connotation because of the negative transfer of culture. This paper will discuss the relations between culture and vocabulary and the problems caused by different cultural connotations, and thus puts forward some suggestions on how to improve vocabulary understanding in intercultural communication of English majors.