Connotation

About: Connotation is a research topic. Over the lifetime, 2096 publications have been published within this topic receiving 8265 citations.

Black and white civil religion as ideology

Abstract: The author points out that the term ideology has changed to a negative connotation following the initially positive connotation it had. The negative connotation has been reinforced following its association with Marxism. In this article it is pointed out that ideology has increasingly gained the nature of civil religion because soteriological issues have come to be settled in terms of some immanent frame of reference. The author looks at White(Afrikaner) civil religion in South Africa as well as at Black civil religion. The conclusion is inevitably drawn that in both Black and White civil religion in South Africa the fundamental message of the Gospel has been identified with the suffering, oppression or nationalistic aspirations of some or other specific group. The author concludes by saying that to the extent that Afrikaners have done this in the process of history their experience of history ought to be subjected to a critical test in the light of Scripture. To the extent that Blacks are tempted to harness the fundamental message of the Gospel to their own cultural and national aspirations, the same test has to be applied.

Denotation and connotation on ‘pathetic fairy tale by saptarasa

Abstract: Lyrics of songs are almost similar to poetry, which distinguishes them from song lyrics that do not require deep diction to refer to majas or symbols. Therefore, many song lyrics revolve around the meaning of denotations and connotations. This happened in Saptarasa's Pathetic Fairy Tales song lyrics. This study aims to describe the meaning of denotation and connotation of research data sources, namely Saptarasa's Pathetic Fairy Tales song lyrics. The denotative in this work tells the story of the search for love and also the way of approach. The meaning of the connotation in this work tells us that ‘I’ lyrics cannot reach ‘angel’ and only see it.

Research on the Relationship between Intelligent Analysis and Weight of Keywords in English Test Questions

Abstract: With the rapid development of educational informationization, Internet of Things, and other technologies, English education has been paid special attention to, and all aspects such as educational model, learning behavior, teaching philosophy, and teaching evaluation have been greatly influenced by educational informationization. Based on the experience of practical education, this paper explores and studies the connotation and characteristics of English test questions and its influence and application on modern English test questions. This paper constructs a systematic method to extract keywords from English test questions. It perfects the fair and reasonable index of English keywords, establishes the weight system, discusses the relationship of keywords, and conducts academic research on vocabulary, word frequency and word position, emphatically adopts BayesNet algorithm to extract keywords, and realizes the evaluation system of English test keywords based on intelligent analysis and weight relationship. The results show that (1) selecting the calculation method and weight relationship suitable for the text system to carry out intelligent analysis, the weight ratio exceeds 65%; that is, the text keyword retrieval is successful. (2) The average accuracy (%), average recall (%) and average F -measure (%) in weighted names are almost less than 70%. Only the BayesNet algorithm has 72.3% weight analysis in keyword extraction in reading comprehension. (3) KEA algorithm, PAT TERR algorithm, and BayesNet algorithm take 0-2.8 s, 0-2.6 s, and 0-2.1 s, respectively, and the BayesNet algorithm takes the shortest time. The calculation time of users is greatly saved. (4) According to the calculation results of CPT model, the sum of the weights of the three algorithms is equal to 1, and the BayesNet algorithm is dominant in extracting keywords with a weight analysis of 0.529 in verb translation.

[The concept of traditional chinese medicine:history, theory and empirical research].

Abstract: The concept of traditional Chinese medicine has different connotations and extensions in different historical periods. This paper examines the formation and development of the concept of traditional Chinese medicine in the perspective of history, theory and empirical research, and explores the internal connection among different medical systems and between medicine and other disciplines. It attempts to re-define the connotation and extension of the concept of traditional Chinese medicine in the context of the new era, provide references for building the medical community of the Chinese nation and promote the standardization of Chinese medicine terminology, advance the cross-disciplinary construction and establishing a new medical system with the characteristics of openness and tolerance, in order to provide the solution, wisdom and power of traditional Chinese medicine for global health in the process of building a community of human health.

An image of a man in a sports advertisement

Abstract: Sport is an attractive business platform for communication not only with customers, but also with all stakeholders. It can be observed not only in advertising communication of the producers operating on the broadly understood sports market, sponsors or companies using ambush marketing. It is also used in brand marketing by companies which, despite their lack of connotation with sport, willingly benefit from a number of sports attributes, values and connotations. The study aims to present the image of a man in marketing communication based on sports motives. The selected aspects subjected to analysis will help to define the role of a man in advertising sports communication and verify the declarations of the companies that pursue their goals using this level of communication. The author analysed selected advertising campaigns (audio-video format) containing sports accents. Communications of 1,270 advertisements representing 254 brands were analysed. The analysis covered six different areas: image and product advertising, share of sports disciplines, sports accessories, the man's attitude, an area of the sports involvement, and the valued presented. The analysis showed that the man presented in a sports advertisement is multidimensional, just as sport is. Traditional areas connotated with sport, such as competition and team support, are not the only ones to penetrate the advertising’s contents. While the former area is very common in general, this is one of the least frequently used sports motives. Much more often, sport appears as an element to build man’s identity, his inner strength, heroic spirit. The sport spirit and values underlying such an identity appears to be more important than most of the sport disciplines presented in advertisements. Exception to the rule is football, which continues to be the number one, regardless of whether it concerns the man’s image promoted by a male sports star or by an anonymous man.