Connotation

About: Connotation is a research topic. Over the lifetime, 2096 publications have been published within this topic receiving 8265 citations.

Nomen omen: Recent trends in company names

Abstract: Theoretical background : It is a well-known fact that a name should be original and distinguish a business from the competition. It should also meet several other criteria, such as being easy to pronounce and remember, and being connected with the specifics of the company’s operations. Company names, as with any other names, are important because people react to a word the same way they react to the object this name denotes. Therefore, the length of a company name and the words it contains are important. Moreover, in the marketing nomenclature what carries the most significance is not the word itself but the so-called connotation, i.e. the direct reference to the object of the word and the entire set of features connected with it. When creating their own company names, entrepreneurs often use this aspect to better communicate with their target audience. This is enforced by both the growing competition and the expectations of consumers. In recent years, considerable innovativeness can be observed on the part of entrepreneurs who depart from traditional terms and decide on unusual names. Purpose of the article : The following article presents trends in Polish company names from the perspective of marketing efficiency on the one hand, and linguistic innovation on the other. The purpose of the article is to determine the kind of linguistic changes and their assessment from the viewpoint of communication effectiveness. Research methods : The empirical section includes the analysis of 247 names of companies that provide hairdressing services, while the theoretical section concerns the issues of creating a brand and the lexical side of it. In particular, the considerations concern the linguistic norms and marketing principles behind creating company names. Main findings : The findings indicate that the names ceased to be original but from a marketing perspective they became more effective. The names became more efficient in terms of marketing communication, for example, the words "studio" and "academy" ( studio or akademia in Polish) carry a lot of content and connote expertise, knowledge and elite. Of course, the name and surname of an owner (which were popular in the past for hairdressing companies' names) does not include such information. Of further interest is that foreign sounding words have also disappeared almost completely; in particular, the number of words from English has decreased. Therefore, by using words with a more universal meaning and domestication in the Polish language, a company evokes positive reactions and associations, which are very important in the first contact between a customer and a company.

Apoyo de las relaciones públicas a los programas de responsabilidad social en las empresas del sector eléctrico colombiano

Abstract: Public relations and corporate social responsibility share perspectives in managing the interactions between the organization and its stakeholders. However, from the standpoint of some of the theoretical and applied insights, public relations have had a negative connotation of appearance and hiding of information. In this paper we present the findings of an exploratory-type research, aimed at determining what role public relations play in the management of social responsibility programs of a group of companies within the Colombian electric power industry. The findings indicate that, among the respondents, no unified concept is being handled on what public relations are, and cases were found where the point of views regarding such social responsibility programs is negative.

Research on Connotation and Strategic Positioning of the Major National Science and Technology Projects

Abstract: Since 2008,the National Science and Technology Major Project(NMP) has been deployed and implemented smoothly for more than 5 years.Many scholars have done a lot of research and summary about the connotation and strategic positioning of NMP.With the development of China's economic and social situation,the knowledge and requirements of NMP are constantly changing.The paper carries out further study on the connotation and strategic positioning of NMP,and puts forward some suggestions on the implementation of NMP.

Dans quelles limites peut-on parler d'enfants naturels dans le droit romain de l'Antiquité?

Abstract: To what extent is it possible to speak of natural children in the Roman law of Antiquity? – Most legal historians understand the Latin words filii naturales as ‘natural children’, with a connotation of illegitimate children, second-class because born and educated outside wedlock. An analysis of filius and naturalis in the Justinian collection learns that in Roman Antiquity these terms indicated own congenital children and had no negative undertone. The epitomes of the Breviarium of Alaric demonstrate that the modern denotation of natural children came up in the eighth century.

PCA-based Comprehensive Evaluation of Regional Logistics Development in China

Abstract: After introducing the connotation of regional logistics,the paper employs principal component analysis(PCA) to the comprehensive evaluation of the regional logistics development in the 31 provincial areas of China and carries out a preliminary clustering analysis on the findings.