Connotation

About: Connotation is a research topic. Over the lifetime, 2096 publications have been published within this topic receiving 8265 citations.

Cultural connotation of the preface of Treatise on Febrile Diseases

Abstract: Under the historical backgrounds of frequent wars and pestilence epidemic which brought disaster to the people and their families,ZhangZhongjingwrote Treatise on Febrile Diseases.He hated past intellectualswho kept seeking forfame and wealth without study on prescriptions and neglected people's lives.Therefore,he persuaded people to cherish life,ignore fame and advocate ethics training in the preface fromwhich his rigorous academic spirit can be seen.In the preface,he analyzed the reasonswhy he went to a medical school,howto study medicine and to indicate the key issues for the medical students to have in-depth study ofmedicine.Itiswellworth reading.Fromthe cultural pointofviewto analyze its in-depth content,we can have deep understanding of TCM,promote advanced TCM culture and develop and expand TCM.

On metacognition and English reading

Abstract: Based on the study of the relevant literature home and abroad and associated with the questionnaire research done by the authors, the paper discusses the connotation of metacognition, Its role in English reading, and the relationship between comprehensive level of English reading and metacognitive ability. Finally three suggestions are given to the teachers in teaching English reading as to how to foster the metacognition ability of the students.

The stolen book: communication significance beyond the criminal act

Abstract: —The research is an attempt to be made a reassessment of the phenomenon "theft of book" in the foreshortening of the information-communication treatments, the theory of the feedback and the reflexive model of the communication. The theft of book is rationalized as reader's reflexion and as a specific social resonance towards it. The research thesis is, that it is accumulated a critical mass of circumstances for liberation of the attitude towards the stolen book as a communication phenomenon and for its emancipation on the field of marketing and advertising. Based on retrospective document and discourse analysis are searched proofs about the positive connotation of the phenomenon "theft of book" in the context of the concept of the book as a medium. In order to be revealed as objectively as possible the communication energetics of the act of the theft of book, the authors set aside from the criminal aspect of the phenomenon. The present text excludes from the subject of the research interest the crime theft, and also any action, causing material damage. The empirical examination the thesis is accomplished through the method of the anonymous inquiry survey about the attitude towards the stolen book. The consultation was done twice – in 2013 and in 2016 among commonly 283 respondents, which represent widest range of active readers. The research supports and summarizes the changes in the mass connotation of the stolen book in the foreshortening of the communicative practice "reading" and supports the formulation of proposals about relevant tactics and approaches in the marketing and advertising of the books.

The Cultural Analysis of the Uncivilized Behaviors and the Cognition of the Management Strategy

Abstract: Culture is the basic connotation of travelIn view of the generalization and the serious tendency of the uncivilized behaviors in the outbound travel in our country,this article carries on a thorough analysis from the cultural angle,and presents the basic management strategy cognitionThe cultural analysis is mainly presented from the China traditional culture,the civilized disparity between China and the West,and the cultural difference between China and the WestThe basic cognition of the management strategy is mainly presented from management host object,the management mechanism constitution and the management ultimate objective

A Qualitative Analysis of the History of the N-word and How It Is Used as a Term of Endearment

Abstract: As African Americans work as a race to progress past slavery, there are still individuals in society that hold on to the mentality. Sadly, there are still a large number of African Americans who think referring to one another by the N-word is acceptable for expressing affection, respect and endearment for one another. No matter how people try to defend their use of the N-word, it still has the same negative connotation it did over a century ago. This paper hypothesizes that it is all right for Blacks to refer to one another as a “Nigga,” but it is not all right if someone outside of the African American race used the term. Due to the growing debate on the use of the N-word, and the acceptance of the word by African Americans over the decades, it is essential that this topic be discussed. The political implications of the use of the N-word as a term of endearment are analyzed qualitatively as being demeaning and vile. The theory that is used in this analysis is the Modernization Theory. The Modernization Theory analyzes the distinction between the word “Nigger” and the term of endearment, “Nigga.” The young generation of African Americans is trying to reclaim the word by modernizing the meaning of the word “Nigger” from being cruel and demeaning to meaning friend or peer. Young African Americans fail to realize that it still has a negative connotation whether it has an “Er” or an “A” at the end of the word. Data were gathered from online sources, books, journals, and autobiographies by using the document analysis technique. These sources were augmented by expert interviews. The data were analyzed to determine whether or not African Americans should allow others to glamorize the word and use it as a term of endearment, and to provide insights on groups such as hip-hop that deconstruct the word and lead people to think it is acceptable to use the word in everyday language.