Connotation

About: Connotation is a research topic. Over the lifetime, 2096 publications have been published within this topic receiving 8265 citations.

A Semiotic Pragmatic Analysis of Signs on Billboard Advertisement

Abstract: Semiotic pragmatic is a branch of semiotic inquiry which study “the relationship between signs and interpreter or users” use of signs. Pragmatics specifically deals with the aspects of communication specifically situational functions that underlie speech. Therefore, one of the goals of semiotic analysis is to provide analytical methods and thinking and coping frameworks for misreading or misinterpreting the meaning of a sign. The researcher uses Roland Barthes' semiotics approach, and also uses John Space 2019, used as a methodology for peeling and deciphering elements of meaning signs found in advertisements and then interpreting them. The writer found out the message implied on billboard advertisements, 1. by focusing on the product, visually, and putting the tag line verbally, 2. By using popular artists’ endorsement on the product 3. Put the context visually first and making interpret the verbal message, 4. make the context on the Billboard, when to enjoy the product 5. The writer found the type of connotative meaning mostly uses friendly connotation 0,86% the hard connotation0,0 4%, high connotation 0.08%, dangerous connotation 0.04% means most Billboard advertisements use friendly connotation 0,86%, friendly connotation by using slang words, or colloquial sentences, that make the reader as friends. To find out the myth implied in those billboard advertisements, which is where when the connotation aspect becomes popular thought in society, then Myth naturalizes events: it transforms history into nature. myth is a semiological system that has the pretension of transcending itself into a factual system.

The confucian concept of “Governance” and its contemporary value

Abstract: Abstract: Governance means the policy and strategy adopted in the process of running a country. In the long history of more than two thousand years, Confucianism had become the cultural core and political doctrine of the imperial autocracy, and the theory of “governance of the whole country” contained in it had become an important category in traditional Chinese culture. We should dig deep into the rich connotation of Confucian governance thought, and build a national governance system that suits society, the overall situation and future through innovative development and creative transformation, so as to let excellent traditional Chinese culture return to open a new road and make the past serve the present, thus providing important theoretical guidance and historical reference for the great rejuvenation of the Chinese nation.

The Significance of Chinese Film Music Research in the Perspective of Music History

Abstract: Chinese culture is profound and has a long history. As a part of China's art genre, film music has a very deep history and particularly rich value connotation, and its continuous inheritance process not only brings people spiritual enjoyment, but also enhances national cultural self-confidence. The history of film music is an excellent film, which takes a complete story as a clue, and through the analysis and study of these stories, it creates a certain meaningful and worthy of people to appreciate and learn the dots. In the history of film music, Chinese music composition has a long and glorious history, it has always been breathtaking since its birth. With the continuous development and innovation of the times, China's film industry has been prosperous and developed rapidly. How to better promote the study of Chinese film music in the context of music history is the main question that will be explored in this paper, and its significance will be analyzed from three aspects.

Building China’s National Carbon Market That Serves Carbon Peaking and Carbon Neutrality Goals

Abstract: This paper summarizes the new progress in building China’s national carbon market since 2020, and analyzes the connotation of China’s carbon peaking and carbon neutrality goals (“dual carbon” goals) and its significance to socio-economic development in China. Through case analysis, this paper expounds the role of China’s recent carbon trading activities in promoting the transition toward green and low-carbon socio-economic development. On that basis, this paper conceives a top-level design for building the national carbon market that serves the “dual carbon” goals: building and improving the national carbon market that fundamentally serves as an emission reduction tool, developing the institutions and systems of the national carbon market with a focus on emission cap, creating a multilevel and diversified carbon trading scheme centered on the national carbon market, exploring a mechanism that takes carbon emission reduction as the core and promotes the synergistic effect of the carbon market with other environmental rights trading markets, and pursuing the healthy and orderly development of carbon finance that aims to serve carbon emission reduction.