Topic
Consumer Advocacy
About: Consumer Advocacy is a research topic. Over the lifetime, 542 publications have been published within this topic receiving 8667 citations.
Papers published on a yearly basis
Papers
More filters
TL;DR: In this article, the authors incorporate Stigler's economics of information concept into a multinomial logit model to explore differentiating factors that influence the price recall information at the point-of-purchase.
152 citations
TL;DR: In this article, the impact of customer care experiences voiced online on consumer choice of brand or company when purchasing products and services by including the level of usage of these sites, and consumer opinions about whether or not their comments would make a difference to the actions of companies.
Abstract: Purpose – The purpose of this paper is to study the impact of customer care experiences voiced online on consumer choice of brand or company when purchasing products and services by including the level of usage of these sites, and consumer opinions about whether or not their comments would make a difference to the actions of companies.Design/methodology/approach – The theoretical framework of word of mouth is extended to an online environment, electronic word of mouth (e‐WOM), when using consumer opinions about customer care, and a model is suggested using structural equation modeling utilizing data from 320 consumers in the USA.Findings – Consumer opinions about customer care in socially‐based web sites impact consumer opinions and consumer engagement and consequently consumer choice of brand or company when making purchases. The web sites, including government/consumer advocacy information sites, company web sites, and information found through search engines, are not considered important in influencing...
149 citations
TL;DR: This article explains how media advocacy supports the social justice grounding of public health while addressing public health's "wicked problems" in the context of American politics.
Abstract: Media advocacy blends communications, science, politics, and advocacy to advance public health goals. In this article, we explain how media advocacy supports the social justice grounding of public health while addressing public health's “wicked problems” in the context of American politics. We outline media advocacy's theoretical foundations in agenda setting and framing and describe its practical application, from the layers of strategy to storytelling, which can illuminate public health solutions for journalists, policy makers, and the general public. Finally, we describe the challenges in evaluating media advocacy campaigns.
136 citations
TL;DR: The nature of media advocacy is explored, with differences between the conceptualization of routine “programmatic” public health interventions and the modus operandi ofMedia advocacy highlighted.
Abstract: Australia has one of the world’s most successful records on tobacco control. The role of public health advocacy in securing public and political support for tobacco control legislation and policy and program support is widely acknowledged and enshrined in World Health Organization policy documents yet is seldom the subject of analysis in the public health policy research literature. Australian public health advocates tend to not work in settings where evaluation and systematic planning are valued. However, their day-to-day strategies reveal considerable method and grounding in framing theory. The nature of media advocacy is explored, with differences between the conceptualization of routine “programmatic” public health interventions and the modus operandi of media advocacy highlighted. Two case studies on securing smoke-free indoor air and banning all tobacco advertising are used to illustrate advocacy strategies that have been used in Australia. Finally, the argument that advocacy should emanate from com...
130 citations
TL;DR: Public health advocacy is the strategic use of news media to advance a public policy initiative, often in the face of opposition.
Abstract: Public health advocacy is the strategic use of news media to advance a public policy initiative, often in the face of opposition.
117 citations