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Counterfeit

About: Counterfeit is a research topic. Over the lifetime, 3235 publications have been published within this topic receiving 40032 citations. The topic is also known as: counterfeit & forgery.


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Journal ArticleDOI
TL;DR: The authors showed that consumers' desire for counterfeit luxury brands hinges on the social motivations underlying their luxury brand preferences, and that the social functions served by consumers' luxury brand attitudes can be influenced by elements of the marketing mix, thus enabling marketers to curb the demand for counterfeit brands through specific marketing-mix actions.
Abstract: This research demonstrates that consumers' desire for counterfeit luxury brands hinges on the social motivations (i.e., to express themselves and/or to fit in) underlying their luxury brand preferences. In particular, the authors show that both consumers' preferences for a counterfeit brand and the subsequent negative change in their preferences for the real brand are greater when their luxury brand attitudes serve a social-adjustive rather than a value-expressive function. In addition, consumers' moral beliefs about counterfeit consumption affect their counterfeit brand preferences only when their luxury brand attitudes serve a value-expressive function. Finally, the authors demonstrate that the social functions served by consumers' luxury brand attitudes can be influenced by elements of the marketing mix (e.g., product design, advertising), thus enabling marketers to curb the demand for counterfeit brands through specific marketing-mix actions.

756 citations

Journal ArticleDOI
TL;DR: The authors explored the perceptions and attitudes of original luxury brand owners towards counterfeit luxury goods and found that all respondents found luxury products fun and worth the price they paid for them, whether they were original or counterfeit.
Abstract: The purpose of this study was to explore the perceptions and attitudes of original luxury brand owners towards counterfeit luxury goods. The results indicated that all respondents found luxury products fun and worth the price they paid for them, whether they were original or counterfeit. Almost 30 percent of respondents owned no counterfeits and only original goods. These respondents believed that counterfeits were inferior products and believed that ownership of original luxury products was more prestigious compared to counterfeit luxury goods. Conversely, those who owned more counterfeits had a positive image of them and did not believe these products were inferior. Overall, 70 percent of respondents indicated that the value, satisfaction, and status of original luxury brand names were not decreased by the wide availability of counterfeits. Further, the majority of respondents disagreed that the availability of counterfeits negatively affects their purchase intentions of original luxury brands.

617 citations

Journal ArticleDOI
TL;DR: In this article, the authors hypothesize that consumers' willingness to purchase counterfeit products is positively related to product performance expectations and negatively related to attitudes toward lawfulness, and that extrinsic cues determine willingness to buy a counterfeit.

450 citations

Journal ArticleDOI
15 Jul 2014
TL;DR: This tutorial will provide a review of some of the existing counterfeit detection and avoidance methods, and discuss the challenges ahead for implementing these methods, as well as the development of new Detection and avoidance mechanisms.
Abstract: As the electronic component supply chain grows more complex due to globalization, with parts coming from a diverse set of suppliers, counterfeit electronics have become a major challenge that calls for immediate solutions. Currently, there are a few standards and programs available that address the testing for such counterfeit parts. However, not enough research has yet addressed the detection and avoidance of all counterfeit partsVrecycled, remarked, overproduced, cloned, out-of-spec/defective, and forged documentationVcurrently infiltrating the electronic component supply chain. Even if they work initially, all these parts may have reduced lifetime and pose reliability risks. In this tutorial, we will provide a review of some of the existing counterfeit detection and avoidance methods. We will also discuss the challenges ahead for im- plementing these methods, as well as the development of new detection and avoidance mechanisms.

424 citations

Journal ArticleDOI
TL;DR: In this article, the authors propose conceptualizations of eight possible non-price determinants of consumers' behavioural intention towards the purchase of counterfeit products, and explore the explanatory role of these constructs by relating them to purchase intention responses for four common counterfeit consumer products, through multiple regression analyses.
Abstract: Counterfeiting is a serious problem besetting an increasing number of industries. It affects not only products whose brand name is synonymous with its quality or flavour, but also products which require a high level of research and development, and marketing. Counterfeit merchandise cuts into profits and harms the brand owner′s reputation. To be effective in eradicating counterfeiting, one also has to understand the consumer′s propensity to purchase counterfeit products. Challenges the prevalent assumption that price is the main motive for purchasing counterfeit products. Offers conceptualizations of eight possible non‐price determinants of consumers′ behavioural intention towards the purchase of counterfeit products. Uses established scale development procedures to create multi‐item scales for these non‐price constructs. Explores the explanatory role of these constructs by relating them to purchase intention responses for four common counterfeit consumer products, through multiple regression analyses. A ...

413 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
2023259
2022461
2021144
2020203
2019196
2018176