Credibility

About: Credibility is a research topic. Over the lifetime, 13730 publications have been published within this topic receiving 331944 citations. The topic is also known as: believability & plausibility.

The Importance of Perceived Endorser Credibility in South Korean Advertising

Abstract: A study was undertaken to examine the effectiveness of celebrity endorsements in Korean advertising. Beyond traditional measures of attitude toward the ad, the brand and intent to purchase, influences of perceived credibility were also examined to gain a better understanding of the process. Celebrities were found to be highly effective in creating more favorable responses on the dependent measures; however, perceived credibility of the endorser played a significant mediating role in determining the effectiveness. A path analysis of the relationship between relevant variables in the study resulted in support for the predicted model. Implications for advertisers and suggestions for future research are discussed.

Evolution and translation of research findings: from bench to where?

Abstract: The credibility and replication of research findings evolve over time, as data accumulate. However, translation of postulated research promises to real-life biomedical applications is uncommon. In some fields of research, we may observe diminishing effects for the strength of research findings and rapid alternations of exaggerated claims and extreme contradictions--the "Proteus Phenomenon." While these phenomena are probably more prominent in the basic sciences, similar manifestations have been documented even in clinical trials and they may undermine the credibility of clinical research. Significance-chasing bias may be in part responsible, but the greatest threat may come from the poor relevance and scientific rationale and thus low pre-study odds of success of research efforts. Given that we currently have too many research findings, often with low credibility, replication and rigorous evaluation become as important as or even more important than discovery. Credibility, replication, and translation are all desirable properties of research findings, but are only modestly correlated. In this essay, I discuss some of the evidence (or lack thereof) for the process of evolution and translation of research findings, with emphasis on the biomedical sciences.

Trusting tweets: The Fukushima disaster and information source credibility on Twitter

Abstract: This paper focuses on the micro-blogging service Twitter, looking at source credibility for information shared in relation to the Fukushima Daiichi nuclear power plant disaster in Japan. We look at the sources, credibility, and between-language differences in information shared in the month following the disaster. Messages were categorized by user, location, language, type, and credibility of information source. Tweets with reference to third-party information made up the bulk of messages sent, and it was also found that a majority of those sources were highly credible, including established institutions, traditional media outlets, and highly credible individuals. In general, profile anonymity proved to be correlated with a higher propensity to share information from low credibility sources. However, Japanese-language tweeters, while more likely to have anonymous profiles, referenced lowcredibility sources less often than non-Japanese tweeters, suggesting proximity to the disaster mediating the degree of credibility of shared content.

Psychological Approaches to Credibility Assessment Online

Abstract: As networked information and communication technologies have enabled nearly instant access, from virtually anywhere, to almost inconceivably large information repositories, people have come to rely upon web-based information resources in a wide variety of ways. For example, even as early as 2006, nearly half of users in the United States said that the Internet played a crucial or important role in at least one major decision in their lives, such as attaining additional career training, helping themselves or someone else with a major illness or medical condition, or making a major investment or financial decision (Horrigan & Rainie, 2006). Yet, the credibility of information obtained online can be problematic, which raises concerns about how people obtain, interpret, and evaluate this information.