Credibility

About: Credibility is a research topic. Over the lifetime, 13730 publications have been published within this topic receiving 331944 citations. The topic is also known as: believability & plausibility.

Unlocking the Value of RFID

Abstract: RFID (Radio-Frequency Identification) technology has shown itself to be a promising technology to track movements of goods in a supply chain. As such, it can give unprecedented visibility to the supply chain. Such visibility can save labor cost, improve supply chain coordination, reduce inventory and increase product availability. Industry reports and white papers are now filled with estimates and proclamations of the benefits and quantified values of RFID. Early adopters are now rallying more and more followers. However, most such claims are educated guesses at best and are not substantiated, that is, they are not based on detailed, model-based analysis. This paper argues that there is a huge credibility gap of the value of RFID, and that a void exists in showing how the proclaimed values are arrived at, and how those values can be realized. The paper shows that this credibility gap must be filled with solid model analysis, and therefore presents a great opportunity for the Production and Operations Management (POM) research community. The paper reviews some of the ongoing research efforts that attempt to close the credibility gap, and suggests additional directions for further strengthening the POM's contribution to help industry realize the full potentials of RFID.

Influences On Knowledge processes In Organizational Learning: The Psychosocial Filter

Abstract: This paper reports a segment of broader theory-building case study research exploring organizational learning and knowledge processes in a bio-medical consortium. Its focus is the individual-level factors that influence knowledge processes associated with organizational learning. As we explored how rganizational learning occurred, the underlying knowledge processes came forward as complex and idiosyncratic. In an unanticipated finding, micro-processes emerged as highly influential, with individual perceptions of approachability, credibility and trustworthiness mediating knowledge importing and knowledge sharing activities. We introduce a model –the psychosocial filter– to describe the cluster of micro-processes that were brought forward in the study. Firstly, scientists filtered knowledge porting by deciding whom they would approach for information and from whom they would accept input. The individual’s confidence to initiate information requests (which we termed social confidence) and the perceived credibility of knowledge suppliers both mediated knowledge importing. Secondly, scientists mediated knowledge sharing by actively deciding with whom they would share their own knowledge. Perceived trustworthiness – based on perceptions of what olleagues were likely to do with sensitive information – was the factor that influenced knowledge-sharing decisions. Significantly, the psychosocial filter seemed to constitute a heedful process with high functionality. Its effect was not to block knowledge circulation, but instead to ensure that nowledge-sharing decisions were made in a thoughtful and deliberate way. The psychosocial filter suggests an initial framework for conceptualizing the role that individual-level processes play in organizational knowledge sharing. Building on this, the model provides a platform for more focused exploration of knowledge processes and social relationships in organizational learning.

Developing a unifying framework of credibility assessment: Construct, heuristics, and interaction in context

Abstract: This article presents a unifying framework of credibility assessment in which credibility is characterized across a variety of media and resources with respect to diverse information seeking goals and tasks. The initial data were collected through information-activity diaries over a 10-day period from 24 undergraduate students at three different colleges. Based on 245 information seeking activities from the diaries, the authors conducted individual interviews with participants and analyzed the transcripts using a grounded theory analysis. Three distinct levels of credibility judgments emerged: construct, heuristics, and interaction. The construct level pertains to how a person constructs, conceptualizes, or defines credibility. The heuristics level involves general rules of thumb used to make judgments of credibility applicable to a variety of situations. Finally, the interaction level refers to credibility judgments based on content, peripheral source cues, and peripheral information object cues. In addition, context emerged as the social, relational and dynamic frames surrounding the information seeker and providing boundaries of credibility judgments. The implications of the framework in terms of its theoretical contribution to credibility research and practices are discussed.

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

Abstract: In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities. The effectiveness of...

Ethos and credibility: The construct and its measurement after three decades

Abstract: Three decades of research involving the definition and measurement of the source credibility construct are reviewed and a new study reported. It is concluded that factor analytic research reported over the past decade has strayed from the original credibility/ethos construct and has treated that construct as virtually isomorphic with the construct of person perception. It is argued that future factor analytic studies of source credibility would serve no useful purpose, that the historical definitions of the construct should be retained, and that satisfactory measures of that construct already exist.