Credibility

About: Credibility is a research topic. Over the lifetime, 13730 publications have been published within this topic receiving 331944 citations. The topic is also known as: believability & plausibility.

The Effects of Product Involvement and Prior Experience on Chinese Consumers’ Responses to Online Word of Mouth

Abstract: The current study examined online word-of-mouth (WOM) communication in a different cultural setting (People's Republic of China). The impact of negative and positive WOM information was tested in relation to message credibility, brand interest, purchase intention, and forwarding intention. Consistent with previous research in Western countries, Chinese participants were found to be more likely to trust and pass along negative product reviews while they tended to develop stronger brand interests and purchase intention for products with positive reviews. Moreover, product involvement and previous WOM experience appeared to have significant effects on participants’ responses to online WOM. Implications of the results and future research directions were also discussed.

Consumer uncertainty: revisited

Abstract: Uncertainty is an important concept within consumer behavior which to date is under-theorized, especially in relation to important downstream variables such as information search intention and purchase intention, and can therefore lead to a loss of utility. The authors propose a new multidimensional conceptualization of consumer uncertainty and develop a theoretical model of uncertainty within two consumer behavior contexts, namely avoidance of sweatshop apparel and avoidance of food additives. Drawing on literature-based insights as well as qualitative research and Expected Utility Theory, the authors develop hypotheses that offer insight into the potential antecedents (ambiguity and credibility) and consequences (search intention and purchase intention) of uncertainty. Using survey data, the authors test the hypotheses, finding strong support for many relationships hypothesized. Research and managerial implications are discussed.

Reconceptualizing nature-of-science education in the age of social media

Abstract: Correspondence D i et mar H öt t ec ke, F ac ul t y of Educ at i on, P hy si c s Educ at i on G r oup, U ni v er si t y of H ambur g, 20146 H ambur g, G er many . Emai l : di et mar . hoet t ec ke@ uni hambur g. de Abstract Individuals are increasingly relying on social media as their primary source of scientific information. Science education needs to adapt. Nature of science (NOS) education is already widely accept ed as essential to scientific literacy and to an informed public. We argue that NOS now needs to also include the NOS communication: its mediation, mechanisms, and manipulation. Namely, students need to learn about the epistemics of communicative practices, both within science (as a model) and in society. After profiling the current media landscape, we consider the implications of recent major studies on science communication for science education in the 21st century. We focus in particular on communicative patterns prominent in social media: algorithms to aggregate news, filter bubbles, echo chambers, spirals of silence, false‐ consensus effects, fake news, and intentional disinformation. We claim that media literacy is now essential to a complete view of the NOS, or “ Whole Science.” We portray that new content as a n extension of viewing science as a system of specialized experts, with mutual epistemic dependence, and the social and communicative practices that establish trust and credibility.

Conceptualizing credibility, relevance and legitimacy for evaluating the effectiveness of science–policy interfaces: Challenges and opportunities

Abstract: Credibility, relevance and legitimacy are often cited as determinants of the effectiveness of interfaces between science and environmental policy and serve as criteria for their evaluation However, these concepts are hazy and have a variety of meanings In practice, the systematic evaluation of science–policy interfaces according to credibility, relevance and legitimacy is subject to a number of difficulties and is rarely done In this paper we offer some clarification of these concepts and show how they influence the perception and evaluation of science–policy interfaces Our findings reveal that, while the attributes of credibility, relevance and legitimacy are helpful when reflecting on the effectiveness of science–policy interfaces, they are difficult to apply as criteria when evaluating these interfaces To apply these concepts in a meaningful way to the task of evaluation they need to be defined specifically for the particular context of the science–policy interface concerned

Factors Influencing Consumer Choice of a "Rating Web Site": An Experimental Investigation of an Online Interactive Decision Aid

Abstract: This study examines consumer choice of Rating Web Sites as online, interactive, decision aids. A series of studies, including qualitative research and a laboratory experiment, investigate factors that infiuence consumer choice of Rating Web Sites. The context for the quantitative research is information search on laptop computers. Based on in-depth interviews, importance ratings, and binomial logistic regression analysis, the final results show that credibility of the Rating Web Site is the most important attribute, followed by the opportunity for customization of information. In contrast, having information on many alternatives is not as important; instead, reducing risk and saving search effort appear to be the ultimate underlying motives for using Rating Web Sites.