Credibility

About: Credibility is a research topic. Over the lifetime, 13730 publications have been published within this topic receiving 331944 citations. The topic is also known as: believability & plausibility.

The effectiveness of advocacy advertising relative to news coverage

Abstract: The use of advocacy advertising by corporations and special interest groups attempting to influence social policy has increased dramatically in the past decade. Yet little research has been conducted to gauge the effectiveness of advocacy advertising relative to other forms of mass communication. Conventional wisdom suggests that because advocacy material presented in the form of an advertisement is inherently paid-for communication, it will be less effective than the same information appearing in news columns as a published news release. This study uses a factorial design to examine the impact of format (advertisement versus news article) and source (commercial versus noncommercial) manipulations on the effectiveness of advocacy messages.

Managing employee expectations during acquisitions

Abstract: There is a wide body of evidence that suggests that the management of 'human factors' in post-acquisition implementation is important and, where it is badly managed, helps to explain why up to half of acquisitions are not deemed to be successful. A central feature in this process is the management of employee expectations. Using research insights drawn from the management and formation of expectations in recruitment and from breaches of the psychological contract, this article reports on research in organisations subject to a takeover within two years of the field work. Detailed findings on two of these cases are used to explore the dimensions of dual expectations in such circumstances. It is suggested that employees in acquired companies have concerns that become expectations concerning both themselves ('me') and their work group ('us'), ranging from immediate job and employment worries on transfer to longer-term status and behavioural and cultural concerns in the 'new' organisation. These expectations will vary over time and have different facets according to the seniority of the employee, the degree of integration sought by the acquirer and the extent to which expectations formed are proven to be realistic and realisable. The two cases analysed reveal different aspects of unmet expectations in acquisitions. Seven factors were identified as influential in shaping employees' expectations in acquisitions: quality of communication, believability of information, trust in management action, credibility of leadership, fairness of action, consistency of action and communication and logic of management action or behaviour.

Empirical Bayes credibility

Abstract: A credibility estimator is Bayes in the restricted class of linear estimators and may be viewed as a linear approximation to the (unrestricted) Bayes estimator. When the structural parameters occurring in a credibility formula are replaced by consistent estimators based on data from a collective of similar risks,we obtain an empirical credibility estimator, which is a credibility counterpart of empirical Bayes estimators. Empirical credibility estimators are proposed under various model assumptions, and sufficient conditions for asymptotic optimality are established.

Credibility of information in online communities

Abstract: Social media and Web 2.0 empower individuals to generate content online. It is important to better understand the potential added value of social media for e-health service provision. Social support and credibility of health related information generated via social media is a big challenge for online health communities. In this qualitative research, content of discussions from an online health community is analysed. Two themes are examined: online social support and credibility of online forums. Findings show accuracy and credibility of online communities – user profiles, ratings of posts and improved monitoring of content by advisors improve perceived credibility and trust in online forums and communities. Accuracy and perceived credibility of online health communities is pivotal in facilitating social relationships. While consumers are concerned about the credibility of online information, they benefit from social support and are increasingly turning to social media as a source of information and suppor...

The Roles of Credibility and Social Consciousness in the Corporate Philanthropy-Consumer Behavior Relationship

Abstract: The attention paid to the influence of organizational philanthropy on consumer responses has precipitated a shift in the role this practice plays in organizational dynamics—with philanthropy becoming an increasingly strategic marketing tool. The authors develop and test a model predicting that: (1) perceived organizational credibility will mediate the relationship between awareness of philanthropy and the outcomes of advocacy and financial sacrifice; (2) consumer social consciousness will moderate the relationship between awareness of philanthropy and firm credibility, and between credibility and the outcome variables; and (3) these moderated relationships will be mediated by perceived credibility. Data obtained from a sample of professional golf patrons support our assertions. Notably, the findings implicate perceived credibility as a key intervening variable in the hypothesized relationships for the PGA Tour.