Topic
Credibility
About: Credibility is a research topic. Over the lifetime, 13730 publications have been published within this topic receiving 331944 citations. The topic is also known as: believability & plausibility.
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TL;DR: In this paper, a conceptual model with a theoretical basis in the branding literature is developed and tested on consumers using structural equation modeling, and results indicate that brand credibility, commitment and connection are essential in developing branding strategies for healthy brands.
Abstract: Purpose – With a segment of consumers growing more health conscious, food manufacturers are feeding consumers' desire for more healthy products by “reformulating” their products to create healthier versions as well as positioning complete product lines as “healthier alternatives.” The present research aims to examine variables crucial in the brand‐building process for brands that are perceived as “healthy.”Design/methodology/approach – A conceptual model with a theoretical basis in the branding literature is developed and tested on consumers using structural equation modeling.Findings – Results indicate that brand credibility, commitment and connection are essential in developing branding strategies for “healthy brands.” A credible brand minimizes risk and increases consumer confidence. When consumers believe that a brand is credible and repeatedly purchase it, a commitment to the brand can develop. Finally, the brand can imbue such meaning that the consumer uses the brand to help construct and cultivate ...
81 citations
Book•
01 Jan 1995
TL;DR: The Reagan Reaction, The Media's Character Test, and Putting People First: Putting people first are some of the topics covered in this book.
Abstract: Chapter 1 Introduction Chapter 2 Power Play Chapter 3 The Reagan Reaction Chapter 4 The Search for Substance Chapter 5 Whose Agenda is it, Anyway? Chapter 6 Freeze-Frame Journalism Chapter 7 The Media's Character Test Chapter 8 Credibility in the Balance Chapter 9 The Talk Show Campaign Chapter 10 Putting People First Chapter 11 Postscript: There They Go Again
81 citations
TL;DR: In this article, the authors deal with stabilization as a one-shot problem to ask what "credibility" means in a world where programs will succeed with probability one, and a model is spelled out where the equilibrium program has some ex ante probability of failure.
Abstract: The paper deals with stabilization as a one-shot problem to ask what "credibility" means in a world where programs will succeed with probability one. A model is spelled out where the equilibrium program has some ex ante probability of failure. The model draws attention to the factors that raise or lower the probability of success of a stabilization program and thus offers a positive theory of stabilization. Reputation that emerges as a central element in repeated games has no role in this model.
81 citations
TL;DR: In this paper, the authors investigated whether instructors with different socio-communicative styles differed in their students' perceptions of their credibility and their students's Situationen motivation, and found that instructors with the socio communicative style of competent were perceived highest in all three dimensions of credibility (expertise, character, and caring) and in students' situational motivation.
Abstract: This study investigated whether instructors with different socio‐communicative styles differed in their students’ perceptions of their credibility and their students’ Situationen motivation. Students (N = 260) completed a questionnaire on the class/instructor they had immediately before their current class. The questionnaire consisted of measures of assertiveness, responsiveness, credibility, and situational motivation. Instructors with the socio‐communicative style of competent were perceived highest in all three dimensions of credibility (expertise, character, and caring) and in students’ situational motivation. Instructors classified as noncompetent were perceived as lowest in caring and expertise, while instructors classified as aggressive were perceived as lowest in character. Additionally, situational motivation was positively correlated to all three dimensions of credibility. The results support the importance of instructors being able to display assertive and responsive communication behaviors.
81 citations
01 Jan 2004
TL;DR: This article reported the results of a survey among private sector economists about credibility and transparency of central banks and found that the Federal Reserve is the most credible, transparent and independent central bank out of seven large central banks.
Abstract: This paper reports the results of a survey among private sector economists about credibility and transparency of central banks. In line with the survey of Alan Blinder among central bankers, we asked participants in Ifo’s World Economic Survey to answer questions on the importance and determinants of credibility. The results of both surveys are very comparable. Credibility is considered to be important to attain price stability at low cost, while the best ways to earn credibility are a history of honesty and a high level of central bank independence. According to our respondents, the Federal Reserve is the most credible, transparent and independent central bank out of seven large central banks. The ECB is not perceived as highly credible or tranparent, even though our respondents consider it to be very independent.
81 citations