Topic
Credibility
About: Credibility is a research topic. Over the lifetime, 13730 publications have been published within this topic receiving 331944 citations. The topic is also known as: believability & plausibility.
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TL;DR: This paper examined brand attitude formation process by ad execution format (emotional vs. informational) and found that for ads with an emotional ad format, heightening positive feelings and reducing negative feelings enhanced thoughts about credibility of the ad, which in turn affected ad attitudes and brand attitudes.
239 citations
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TL;DR: In this paper, the authors explore how effective boundary work involves creating salient, credible, and legitimate information simultaneously for multiple audiences, and the thresholds, complementarities and tradeoffs between salience, credibility, and legitimacy when crossing boundaries.
Abstract: The boundary between science and policy is only one of several boundaries that hinder the linking of scientific and technical information to decision making. Managing boundaries between disciplines, across scales of geography and jurisdiction, and between different forms of knowledge is also often critical to transferring information. The research presented in this paper finds that information requires three (not mutually exclusive) attributes - salience, credibility, and legitimacy - and that what makes boundary crossing difficult is that actors on different sides of a boundary perceive and value salience, credibility, and legitimacy differently. Presenting research on water management regimes in the United States, international agricultural research systems, El Nino forecasting systems in the Pacific and southern Africa, and fisheries in the North Atlantic, this paper explores: 1) how effective boundary work involves creating salient, credible, and legitimate information simultaneously for multiple audiences; 2) the thresholds, complementarities and tradeoffs between salience, credibility, and legitimacy when crossing boundaries; and 3) propositions for institutional mechanisms in boundary organizations which effectively balance tradeoffs, take advantage on complementarities, and reach thresholds of salience, credibility, and legitimacy.
239 citations
03 Jan 1990
238 citations
TL;DR: The more homophilous an online health information stimulus was perceived as being, the more likely people were to adopt the advice offered in that particular piece of information.
Abstract: Despite concerns about online health information and efforts to improve its credibility, how users evaluate and utilize such information presented in Web sites and online discussion groups may involve different evaluative mechanisms This study examined credibility and homophily as two underlying mechanisms for social influence with regard to online health information An original experiment detected that homophily grounded credibility perceptions and drove the persuasive process in both Web sites and online discussion groups The more homophilous an online health information stimulus was perceived as being, the more likely people were to adopt the advice offered in that particular piece of information
237 citations
TL;DR: The authors showed that when people generate positive thoughts in response to a message and then learn of the source, high source credibility leads to more favorable attitudes than does low source credibility, while negative thoughts lead to less favorable attitudes.
235 citations