Topic
Credibility
About: Credibility is a research topic. Over the lifetime, 13730 publications have been published within this topic receiving 331944 citations. The topic is also known as: believability & plausibility.
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TL;DR: The authors conducted a meta-analytic review of the effects of one-sided and two-sided persuasive messages and identified two key moderator variables: whether the two-side message is refutational or non-refutational and whether the message is consumer advertising or nonadvertising.
Abstract: A random-effects meta-analytic review of the effects of one-sided and two-sided persuasive messages identifies two key moderator variables: whether the two-sided message is refutational or nonrefutational and whether the message is consumer advertising or nonadvertising. Compared with one-sided messages, refutational two-sided messages on nonadvertising topics enjoy significantly greater credibility and persuasiveness, nonrefutational two-sided messages on nonadvertising topics are not significantly different in credibility and are significantly less persuasive, refutational two-sided messages on advertising topics do not differ significantly on either credibility or persuasiveness (though few relevant studies exist), and nonrefutational two-sided messages on advertising topics enjoy significantly greater credibility but do not differ in persuasiveness. Often-mentioned moderators (such as audience initial position and education) appear not to have substantial influence on sidedness effects. Explanations o...
165 citations
TL;DR: Evaluating the intentions of online reviewers is a critical antecedent to forming opinions about online reviews and products, and visible sources play a crucial role in helping people judge the credibility of online reviews.
164 citations
TL;DR: In this paper, a study of R&D directors in 80 technology-intensive companies and focus on activities and interactions during the new product development process was conducted. And the authors found that the perceptions of marketing information and marketing managers differed significantly in high and low integration companies.
164 citations
TL;DR: In this paper, three types of media use questions are considered: a general Roper-type media preference question, a frequency of use or time spent with medium question, and a specific medium used yesterday question.
Abstract: An issue not addressed in this research is whether the type of media use question asked has any influence on the relationship between media use and media credibility. The purpose of this study is to see if the reported positive correlation between media use and media credibility varies with the type of media use question asked. Three types of media use questions are considered. The questions are, first, a general Roper-type media preference question; second, a frequency of use or \"time spent with\" medium question; and finally, a specific \"medium used yesterday\" question. Two media credibility measures are considered. One is a 12-scale composite measure and the other a four-scale variant of the first measure.
164 citations